Market Insights Analyst-HYBRID

At Designer Brands, we are the proud parent company of DSW Designer Shoe Warehouse, The Shoe Company, and Rubino, operating nearly 675 stores across North America and a billion-dollar digital commerce business. We lead the footwear industry with a diverse portfolio of iconic brands, including Topo Athletic, Keds, Vince Camuto, Kelly & Katie, Jessica Simpson, Lucky Brand, Mix No. 6, Crown Vintage, and others. With expertise in design, production, and sourcing, we create on-trend footwear and accessories, delivered through a robust omni-channel infrastructure and national wholesale distribution. At Designer Brands, we are committed to fostering a culture of collaboration, innovation, and inclusivity, where each employee’s unique perspective contributes to our success. Anchored by our core values of “We Love What We Do,” “We Own What We Do,” “We Do What’s Right,” and “We Belong,” we continuously drive forward together, building a future where everyone can put their best foot forward.

Market Insights Analyst

The Opportunity

At Designer Brands, we believe in the power of insight to shape the future of fashion retail. As a Market Insights Analyst, you won’t just crunch numbers—you’ll uncover the stories behind the data that drive our most important decisions. This role is your chance to be at the heart of a company that’s transforming how people experience style, helping to guide our product, customer, and brand strategies with intelligence and creativity.

You’ll work closely with teams across Buying, Planning, Marketing, and Digital to bring clarity to complexity—translating market signals into strategic action. If you're curious, collaborative, and passionate about making data meaningful, this is your moment.

This  position is HYBRID in our Columbus, OH office.

What You’ll Be Doing

Strategic Partnership & Collaboration

• Act as a trusted advisor to Merchandising, MP&A, Marketing, and Ecommerce teams.
• Deliver insights that shape product, brand, and customer strategies.
• Support enterprise-wide initiatives aligned with our core priorities: Customer First, Product Obsessed, and Transformation Focused.

Data Analysis & Market Intelligence

• Analyze diverse data sources (e.g., Circana POS, consumer panels, internal metrics, competitive financials).
• Identify market trends, whitespace opportunities, and potential risks.
• Translate findings into actionable insights that drive business performance.

Executive-Level Storytelling

• Create and present compelling data narratives to senior leaders, including the CEO, CFO, and Brand President.
• Develop recurring and ad hoc reports such as market recaps, earnings call support, and vendor presentations.

Enablement & Education

• Serve as a subject matter expert on market data tools and methodologies.
• Empower cross-functional teams through training and self-service enablement.
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What You’ll Need

Core Skills & Strengths

• Ability to distill complex data into clear, strategic insights.
• Strong understanding of retail analytics and syndicated data (e.g., Circana).
• Confident communicator with excellent storytelling and presentation skills.
• Proficiency in Excel, PowerPoint, and data visualization tools (e.g., MicroStrategy or similar).
• Highly organized, adaptable, and comfortable working in a fast-paced environment.
• Collaborative mindset with a natural curiosity and proactive approach.
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Experience

• 2+ years in market research, business analytics, or consumer insights—ideally in retail, consumer goods, or e-commerce.
• Experience with Microsoft Office, especially Excel and PowerPoint.

Preferred Qualifications

• Familiarity with Circana data platforms.
• Experience using Tableau, MicroStrategy, or similar reporting tools.

Education

• Bachelor’s Degree required.

Perks and Benefits You’ll Enjoy! 

• Your Sole Well-Being: Our benefits package is crafted with our associates in mind! We support you with benefits like free virtual health care, robust family/fertility benefits, 401(k) w/ match, and more. Explore our offerings at https://mymobilewalletcard.com/dbi.
• Stride with Flexibility: We offer hybrid and remote work opportunities, giving you the freedom to stay connected, productive, and inspired—wherever you do your best work.
• Stepping Up Your Career: Take advantage of training programs, professional development, and education assistance to advance your career with a company that celebrates bold ideas and fresh perspectives.
• We are Shoe-Obsessed: Because we know a great pair of shoes can change your day, you’ll enjoy 30% off at DSW & DSW.com, plus discounts across our family of brands.

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