ALREADY AN ASSOCIATE?
You must apply through our internal portal:
click here
Sr. Manager Brand Marketing (Remote)
LOCATION NAME:
Camuto Design Studio
General Summary
|
You are someone that is consumer focused and will have the responsibility to lead and develop 360’ marketing materials. You’ll have ownership to lead the brand strategy for all consumer touch points and manage a team to drive engagement, growth supporting brand LRP plans.
|
Reports to: Sr. Director of Marketing, Brands
Essential Duties and Responsibilities:
- Lead and support multi-brand marketing strategies, asset management, consumer acquisition and engagement activations, and public relations/brand communications.
|
- Drive the Go-To-Market (GTM) approach in partnership with product and design leadership
|
- Deliver and direct brand marketplace roadmaps and integrate through social, digital, events and campaign touch points.
- Directly manage licensed brand co-marketing relationships.
- Responsible for supporting and directing campaign strategy, creative briefs, and asset creation for desired consumer experiences in partnership with product and design leadership.
- Drive seasonal GTM plans, inclusive of DTC and wholesale environments with an emphasis on consumer brand personas.
- Support brand marketing led to create and develop media plans.
- Manage and develop agency and media relationships.
- Responsible for consistent brand voice between inter-co. partners and brand marketing teams.
- Leads communication efforts with regional partners to ensure global product positioning and objectives are defined.
|
|
Required Skills:
- Demonstrated expertise at creating marketing programs with breakthrough impact and persuasiveness and branding.
- Demonstrated comfort level with public speaking.
- 6 + years of marketing experience with major national brand experience.
|
- Ability to work in a fast-paced, multi-tasking, deadline-oriented environment.
|
- Ability to assume responsibility of very diverse and complex tasks and projects.
|
- Strong presentation and communication skills.
|
- Proven experiences working in partnerships in merchandising, PLM and design.
|
- Strong cross-functional experience across diverse functions.
|
- Strong fashion and footwear industry knowledge.
- Ability to work within high matrix environments.
|
Experience:
- 6-7 years equivalent experience, preferred
|
|
Education:
- B.S. Degree in, Marketing or Business or equivalent experience
|
|
The estimated pay range for this position is $$106k - $163k. The successful candidate’s actual salary offer will take into account a wide range of job-related factors including skill sets, years and nature of relevant experience, training, pay rates of associates in similar positions, the candidate’s location, and other organizational needs. The estimated pay range has been adjusted for the applicable geographic differential. This range does not include benefits such as health insurance, paid or unpaid time off work, and retirement.
ALREADY AN ASSOCIATE?
You must apply through our internal portal:
click here
Why Choose A Career with Designer Brands?
Empowering associates and building strong teams poised to disrupt the retail and footwear landscape through positive change is at the core of who we are at Designer Brands.
- Invested in helping our associates learn, develop, achieve and grow into strong leaders
- Shared commitment to creating a culture fueled by engagement, excitement, optimism and fun
- Dedicated to giving back and community involvement
About Designer Brands:
Designer Brands Inc. is one of North America’s largest designers, producers and retailers of footwear and accessories.
- Designer Brands Inc. operates a portfolio of retail concepts in nearly 1,000 locations under the DSW Designer Shoe Warehouse, The Shoe Company, and Shoe Warehouse brands and operates leased locations in the U.S through its Affiliated Business Group.
- Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 5,400 doors worldwide.
IMPORTANT NOTICE:
We learned of a fake job offer scam where individuals are using a company’s name and branding to create emails and websites designed to trick individuals into providing personal information because they think they are applying for a job directly with the company. To combat this, companies are listing their legitimate hiring sites and communication methods. Our valid email addresses end in @dswinc.com, @designerbrands.com and @camutogroup.com. Two examples of non-legitimate email addresses are ones that end in @designerbrands.info or @designerbrands.work (do not respond to interview requests or other messages from these). If you are not certain about a communication or an information request, a good practice is to independently look-up a contact for the company (do not use the contact method listed in the request) to verify that you are contacting the right person and not being deceived. If you want to verify a Designer Brands’ related hiring request, please send a message to TalentAcquisition@hr.designerbrands.com. Please know we are working to do what we can to stop these scams.
Nearest Major Market: Columbus
Job Segment:
Marketing Manager, Senior Brand Manager, PR, Branding, PLM, Marketing, Management
