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Ecommerce Copywriter (Camuto Group)

DATE:  Jan 13, 2022
CITY:  New York
BRAND:  Camuto Group
REQ #:  126993
LOCATION NAME:  New York Design Studio
DEPARTMENT:  Marketing

Copywriter Job Description

The Copywriter plays a key role in brand storytelling through compelling product, email and site copy that drives brand interest, conversion and sales for vincecmauto.com. With a digital-first approach, the copywriter partners with Ecommerce, Merchandising, Site and Creative teams to deliver a wide range of tactical copy assets:

 

  • Action-driving product copy, persuasive descriptions that resonate with the Vince Camuto brand and spotlight our products’ unique features and benefits. This role owns technical product copy, working quickly and efficiently in Excel, managing communications with buyers and vendors, and creating product copy highlighting key functional and style details that drive sales.

 

  • Promotional email, VC VIP rewards’ content and micro content.

 

  • A variety of editorial, website and brand identity content, as needed.

 

  • Proofreading, across all departmental copy.

 

  • Wholesale and Retail partner copy including email, campaign credit documents, lookbooks, Training Guides, stockroom posters, packaging, hangtags, Amazon A+ content and dropship product copy.

 

 

Qualifications

The ideal candidate has a digitally rooted background, strong understanding of contemporary fashion brand voice and the ability to effortlessly translates style trends into effective marketing materials. The role brings Camuto Group:

 

  • A fresh brand voice that brings personality to marketing copy
  • An understanding of persuasive copy structure and an informed POV on word styling
  • Expert command of English grammar, usage and punctuation
  • Familiarity with fashion, textile and design terms
  • Self-organization and ease in a fast-paced environment with high-volume deliverables

 

 

Education/Experience

  • Bachelor’s degree
  • 3+ years digital copywriting and proofreading experience
  • Background in luxury fashion, retail, editorial, marketing or advertising copywriting preferred.

ALREADY AN ASSOCIATE?

You must apply through our internal portal: 
click here

Why Choose A Career with Designer Brands?

Empowering associates and building strong teams poised to disrupt the retail and footwear landscape through positive change is at the core of who we are at Designer Brands.

  • Invested in helping our associates learn, develop, achieve and grow into strong leaders
  • Shared commitment to creating a culture fueled by engagement, excitement, optimism and fun
  • Dedicated to giving back and community involvement 

About Designer Brands:

Designer Brands Inc. is one of North America’s largest designers, producers and retailers of footwear and accessories. 

  • Designer Brands Inc. operates a portfolio of retail concepts in nearly 1,000 locations under the DSW Designer Shoe Warehouse, The Shoe Company, and Shoe Warehouse brands and operates leased locations in the U.S through its Affiliated Business Group. 
  • Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 5,400 doors worldwide. 

 

 

 

 

 

 

 

 

 

 

 


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Copy Editor, Proofreading, Merchandising, Retail Sales, Advertising, Creative, Retail, Marketing