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Sr. Media Specialist, Co-Op

CITY:  Columbus
REQ #:  104349
LOCATION NAME:  Home Office, Columbus
DEPARTMENT:  Corporate

Job Title: Sr. Specialist Co-Op Media

General Summary: Senior Specialist Co-Op Media is responsible for the strategy, development, execution and performance of external vendor co-op programs in partnership with agency teams.   This role has a digital focus and requires an analytical thinker that is constantly questioning and optimizing for the best business result.


Essential Job Functions:


  • Collaborate with internal and external brand stakeholders to understand brand KPIs, product, sales performance and customer targets to develop proper media strategies
  • Understand the overlap of DSW and Co-Op programs to ensure all programs are working together as effectively as possible
  • Work with external agency partners to develop tactical campaigns that drive toward agreed upon objectives; Example channels include: paid social, display, paid search, influencer marketing, etc.
  • Build external facing recommendation collateral for vendor partners
  • Develop performance projections and measurement plans to maintain accountability of programs
  • Report on and optimize media on a weekly basis
  • Partner with creative teams to share media approach and best practices to bring campaigns to life visually from creative strategy to asset development phases of the creative process
  • Develop test and learn roadmaps with brands to optimize and innovate channels
  • Provide post campaign hindsights with learnings and thought starters for future campaigns to improve performance over time
  • Communicate with brands on an ongoing basis to ensure all parties are aligned to approach and performance
    Required Skills and Competencies:
  • Organized: Must be able to balance several (7-10) programs at any given point in time
  • Self-starter: Expected to easily function independently and collaboratively, bringing fresh thinking, an open mind and a strong work ethic to the team environment
  • Strategic thinker: ability to evaluate all customer-facing outputs strategically and identify optimization opportunity
  • Analytics and Data Driven: Is passionate about using data and insights to inform strategies, understanding performance and assisting in developing communications of successes and improvements of the marketing and media strategy
  • Strong interpersonal skills: Must be comfortable providing strategic feedback to partners to deliver the most impactful output to our customers
  • Collaborator: Ability to build partnerships and work seamlessly with cross functional partners
  • Highly flexible: Must thrive in a fast-paced, ever-changing environment
  • Detail oriented: Ability to manage multiple projects with competing priorities; Must meet deadlines, be organized, follow-through while responding quickly and effectively to ever-changing business need
  • Curious: Interest in advances in technology and the media marketplace
  • Cultural: passion, collaboration, accountability, humility
  • Bachelor’s degree required, preferably in marketing, business, advertising or quantitative field
  • 4-6 years experience in digital media including campaign management and reporting
  • Retail experience a plus
  • Co-op experience a plus


You must apply through our internal portal: 
click here

Why Choose A Career with Designer Brands?

Empowering associates and building strong teams poised to disrupt the retail and footwear landscape through positive change is at the core of who we are at Designer Brands.

  • Invested in helping our associates learn, develop, achieve and grow into strong leaders
  • Shared commitment to creating a culture fueled by engagement, excitement, optimism and fun
  • Dedicated to giving back and community involvement 

About Designer Brands:

Designer Brands Inc. is one of North America’s largest designers, producers and retailers of footwear and accessories. 

  • Designer Brands Inc. operates a portfolio of retail concepts in nearly 1,000 locations under the DSW Designer Shoe Warehouse, The Shoe Company, and Shoe Warehouse brands and operates leased locations in the U.S through its Affiliated Business Group. 
  • Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 5,400 doors worldwide. 















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