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You must apply through our internal portal: 
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Sr. Email Personalization Specialist

CITY:  Columbus
REQ #:  104809
LOCATION NAME:  Home Office, Columbus
DEPARTMENT:  Marketing

General Summary:

Responsible for partnering with marketing analytics, CRM team, marketing channels owners and

digital product team to find the next best content for customers across marketing touchpoints to drive

traffic and incremental demand. This role will be responsible for developing and optimizing marketing

programs to deliver enhanced triggers, relevant “in the moment” content and new capabilities. Highly

successful who can rally excitement towards initiative and operate both strategically while executing


Reports to: Manager, Customer Relationship Management


Essential Duties and Responsibilities:

• Acting as business lead for marketing personalization project in partnership with analytics and IT.

Includes immersing self in current tools & personalization capabilities and strong project management

skills to ensure priorities are outlined and managed to within agile environment.

• Responsible for building requirements based on new digital experiences and translating

appropriately to cross-functional partners

• Manage to key KPI’s and measure existing and new tactics weekly, monthly and quarterly basis

providing insights, actions and recommendations

• Responsible for building out personalization program road map in collaboration with CRM, Analytics,

and digital teams and activating up against such plans providing ongoing status including

accomplishments, roadblocks and next steps

• Leads the creation of marketing project briefs pertaining to personalization initiatives across

multiple customer touchpoints. Ensures creative team clearly understands objectives and deliverables

to bring marketing campaigns to live.

• Collaboration with key vendors including current ESP, intelligent content provider, behavioral trigger

providers, digital platform and more. Responsible for coordination across multiple providers to ensure

personalization campaigns are executed as intended.

• Responsible communications plans that inform, energize and mobilize all contributors and

stakeholders in the same direction including weekly updates on status and momentum

• Responsible for testing strategy, execution and validation of new personalization efforts.


Required Skills:

• High degree of initiative, personal responsibility and ownership

• Ability to effectively prioritize and manage multiple projects simultaneously across the team while

meeting deadlines; strong time management skills

• Process oriented with ability to identify and proactively solve problems

• Previous involvement with managing customer-driven experiences, strategies, and programs from

concept through implementation and optimizing thereafter

• Excellent verbal and written communication skills with the ability to work effectively and collaborate

with cross-functional partners

• Demonstrate ability to easily work in both strategy and execution roles simultaneously

• Ability to work across both business and IT to translate initiatives, requirements appropriately

• Present data in an actionable and useful way to allow business owners to make decisions




• 3-5+ years’ experience in personalization, digital and marketing

• Experience with digital personalization and building out 1:1 customer driven campaigns

• Prior experience working with cross-functional partners, including IT

• Retail experience strongly preferred


Preferred Qualifications:


• Bachelors degree in Marketing / related field


You must apply through our internal portal: 
click here

Why Choose A Career with Designer Brands?

Empowering associates and building strong teams poised to disrupt the retail and footwear landscape through positive change is at the core of who we are at Designer Brands.

  • Invested in helping our associates learn, develop, achieve and grow into strong leaders
  • Shared commitment to creating a culture fueled by engagement, excitement, optimism and fun
  • Dedicated to giving back and community involvement 

About Designer Brands:

Designer Brands Inc. is one of North America’s largest designers, producers and retailers of footwear and accessories. 

  • Designer Brands Inc. operates a portfolio of retail concepts in nearly 1,000 locations under the DSW Designer Shoe Warehouse, The Shoe Company, and Shoe Warehouse brands and operates leased locations in the U.S through its Affiliated Business Group. 
  • Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 5,400 doors worldwide. 















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