You must apply through our internal portal: 
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Sr Specialist Brand Partnerships Media (Remote)

DATE:  Nov 16, 2023
CITY:  Columbus
REQ #:  143389
LOCATION NAME:  Home Office, Columbus
DEPARTMENT:  Marketing

General Summary

Senior Specialist Brand Partnerships, Media is responsible for the strategy, development, execution and performance of external vendor co-op programs in partnership with agency teams.   This role has a digital focus and requires an analytical thinker that is constantly questioning and optimizing for the best business result.


Reports to:  Sr. Manager, Digital Media Co-Op


Essential Duties and Responsibilities:


  • Drive the day-to-day strategy for Co-Op campaigns. This will include working with internal and  external agency partners to develop tactical campaigns that drive toward agreed upon objectives (Example channels include: paid social, display, influencer marketing, etc). Managing ongoing optimizations, requesting creative, reporting out performance to the business and hindsighting.
  • Collaborate with internal and external stakeholders to understand brand KPIs, product, sales performance, and customer targets to develop proper media strategies.
  • Understand the overlap of DSW and Co-Op programs to ensure all programs are working together as effectively as possible.
  • Build external facing recommendation collateral for vendor partners.
  • Develop performance projections and measurement plans to maintain accountability of programs.
  • Partner with internal creative team to execute all Co-Op media creative needs including: requesting content from external partners for Influencers, creative briefing, project management of all in-process creative work and creative trafficking.
  • Provide post campaign hindsights with learnings and thought starters for future campaigns to improve performance over time.
  • Own the relationship with the Brand marketing team and communicate on an ongoing basis to ensure all parties are aligned to approach and performance.
  • Own all Brand & Co-op Media POs and Invoices, working with procurement & accounts payable to get them processed on time.
  • Assist with Finance month end in partnership with Brand Marketing team.
  • Monitor the media marketplace to stay abreast of trends, identify opportunities and emerging issues, and understand new technologies and consumer reaction.


Required Skills:

  • Organized: Must be able to balance several (7-10) programs at any given point in time
  • Self-starter: Expected to easily function independently and collaboratively, bringing fresh thinking, an open mind and a strong work ethic to the team environment
  • Strategic thinker: ability to evaluate all customer-facing outputs strategically and identify optimization opportunity
  • Analytics and Data Driven: Is passionate about using data and insights to inform strategies, understanding performance and assisting in developing communications of successes and improvements of the marketing and media strategy
  • Strong interpersonal skills: Must be comfortable providing strategic feedback to partners to deliver the most impactful output to our customers
  • Collaborator: Ability to build partnerships and work seamlessly with cross functional partners
  • Highly flexible: Must thrive in a fast-paced, ever-changing environment
  • Detail oriented: Ability to manage multiple projects with competing priorities; Must meet deadlines, be organized, follow-through while responding quickly and effectively to ever-changing business need
  • Curious: Interest in advances in technology and the media marketplace
  • Cultural: passion, collaboration, accountability, humility



  • 4-6 years experience in digital media including campaign management and reporting
  • Prior experience within paid social, digital video, YouTube, influencers or other digital media channels
  • Retail experience a plus
  • Co-Op experience a plus



  • Bachelor’s degree required, preferably in marketing, business, advertising or quantitative field


You must apply through our internal portal: 
click here

Why Choose A Career with Designer Brands?

Empowering associates and building strong teams poised to disrupt the retail and footwear landscape through positive change is at the core of who we are at Designer Brands.

  • Invested in helping our associates learn, develop, achieve and grow into strong leaders
  • Shared commitment to creating a culture fueled by engagement, excitement, optimism and fun
  • Dedicated to giving back and community involvement 

About Designer Brands:

Designer Brands Inc. is one of North America’s largest designers, producers and retailers of footwear and accessories. 

  • Designer Brands Inc. operates a portfolio of retail concepts in nearly 1,000 locations under the DSW Designer Shoe Warehouse, The Shoe Company, and Shoe Warehouse brands and operates leased locations in the U.S through its Affiliated Business Group. 
  • Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 5,400 doors worldwide. 













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