Sr CRM Specialist- REMOTE

At Designer Brands, we are the proud parent company of DSW Designer Shoe Warehouse, The Shoe Company, and Rubino, operating nearly 675 stores across North America and a billion-dollar digital commerce business. We lead the footwear industry with a diverse portfolio of iconic brands, including Topo Athletic, Keds, Vince Camuto, Kelly & Katie, Jessica Simpson, Lucky Brand, Mix No. 6, Crown Vintage, and others. With expertise in design, production, and sourcing, we create on-trend footwear and accessories, delivered through a robust omni-channel infrastructure and national wholesale distribution. At Designer Brands, we are committed to fostering a culture of collaboration, innovation, and inclusivity, where each employee’s unique perspective contributes to our success. Anchored by our core values of “We Love What We Do,” “We Own What We Do,” “We Do What’s Right,” and “We Belong,” we continuously drive forward together, building a future where everyone can put their best foot forward.

The Opportunity

At Designer Brands, we don’t just sell shoes—we create experiences that connect with over 23 million loyalty members across North America. As a Senior CRM Specialist, you’ll be at the heart of that connection. This is your chance to shape how we engage with our customers through personalized, data-driven campaigns that inspire loyalty and drive growth.

You’ll join a collaborative, fast-paced marketing team that values creativity, innovation, and a deep understanding of our customers. Reporting to the Director of CRM, you’ll lead the strategy and execution of promotional campaigns that make every customer feel seen, valued, and excited to return.

What You’ll Be Doing

You’ll be the architect behind our CRM promotional campaigns—bringing together data, creativity, and cross-functional collaboration to deliver results.

Campaign Strategy & Execution

• Lead the end-to-end development of CRM promotional campaigns, from ideation to post-campaign analysis.
• Design and implement targeting strategies that deliver relevant, personalized experiences to our loyalty members.
• Partner with Merchandising to develop and execute the Gift With Purchase (GWP) program, including:
  • Item sourcing and coordination
  • Customer surveys and feedback loops
  • Logistics and promotional timing

Cross-Functional Collaboration

• Work closely with internal teams and external vendors to ensure seamless execution of campaigns.
• Align with merchandising partners to time and tailor merchandise-specific offers.
• Represent CRM in broader marketing initiatives, identifying opportunities for process improvements and innovation.

Performance Analysis & Optimization

• Analyze campaign performance and share actionable insights with marketing leadership.
• Continuously refine strategies to improve customer engagement, sales, and ROI.
• Maintain and manage CRM calendars to ensure timely and accurate communications.

What You’ll Need

We’re looking for someone who thrives in a fast-moving environment and brings both strategic thinking and hands-on execution to the table.

Experience

• 3+ years in marketing or a related business field
• 1+ years in multi-channel CRM marketing execution
• Strong understanding of marketing and business planning
• Retail experience is a strong plus

Skills & Strengths

• Proven ability to manage customer-centric campaigns from concept to optimization
• Strong organizational and project management skills
• Detail-oriented with a proactive, problem-solving mindset
• Comfortable juggling multiple projects and meeting deadlines
• Excellent communication and collaboration skills
• Foundational understanding of key marketing metrics, financial analysis, and ROI

Education

• Bachelor’s degree in Marketing or a related field

: Perks and Benefits You’ll Enjoy! 

• Your Sole Well-Being: Our benefits package is crafted with our associates in mind! We support you with benefits like free virtual health care, robust family/fertility benefits, 401(k) w/ match, and more. Explore our offerings at https://mymobilewalletcard.com/dbi.
• Stride with Flexibility: We offer hybrid and remote work opportunities, giving you the freedom to stay connected, productive, and inspired—wherever you do your best work.
• Stepping Up Your Career: Take advantage of training programs, professional development, and education assistance to advance your career with a company that celebrates bold ideas and fresh perspectives.
• We are Shoe-Obsessed: Because we know a great pair of shoes can change your day, you’ll enjoy 30% off at DSW & DSW.com, plus discounts across our family of brands.

#marketing #dsw