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Site Content Manager (Open to remote)

DATE:  Feb 18, 2021
CITY:  Columbus
BRAND:  Designer Brands
REQ #:  112191
LOCATION NAME:  Home Office, Columbus

Brand: Designer Brands
Req #: 112191 
Location Name: Home Office, Columbus 
Department: Digital


General Summary:

The Site Merchandising & Content team is seeking an ambitious, self-motivated, and customer-oriented Site Content Manager to help us create best-in-class experiences where customers will discover the breadth of services DSW offers and buy seasonally relevant items. The Site Content Manager is a pivotal role that executes the customer-facing cross-site strategies for DSW across homepage and other assets.  Our environment is fast-paced and requires someone who is flexible, detail-oriented, and comfortable working with multiple teams, vendors, partners, and management. The successful candidate will be a strong communicator, great at meeting multiple deadlines, and easily integrates with new tools. 


Reports to: Director, Site Merchandising, Content and Operations

Direct Report – Yes




Key Responsibilities :

  • Responsible for planning and overseeing execution of brand and marketing strategies on app
  • Manage site content reporting and analysis on the successes and opportunities of past activities and actions for the future
  • Provide recommendations of new and innovative content ideas to drive .com business that support the brand strategy and marketing activities
  • Responsible for planning and oversee implementation of product stories including recommendation of optimal timing to drive demand
  • Responsible for overseeing and management of site content cadence based on priority of messaging and ensuring for multi-channel consistency
  • Responsible for eComm Experience patterning process across the digital landscape in order to drive ideation and innovation for while improving the customer experience and following the brand strategy
  • Approve creative execution and communicate any changes needed to better support DSW strategies, activities, and customer experience
  • Partner with Online Merchandising and Marketing teams to ensure consistencies across channels and appropriate timing of messaging to maximize sales
  • Conduct regular quality control of our website by drawing on quantitative results.
  • Understand all aspects of eCommerce Specialist role in order to play support role when needed


  • BA/BS required
  • 5+ years’ experience in online merchandising, digital marketing and/or e-commerce executing customer-facing online experiences
  • 1+ years' experience managing a team 
  • Demonstrated ability to work independently and autonomously
  • Experience leading and managing teams, including developing talent
  • Excellent interpersonal skills, with the ability to communicate effectively with senior management, retail teams, and technical managers
  • Ability to learn new software and technology tools quickly
  • Experience using customer research, hard data and metrics to back up assumptions, generate credible forecasts, and assess the efficacy of digital merchandising programs
  • Advanced XML/HTML skills
  • Experience using data and metrics to measure impact and determine improvements
  • Experience using Microsoft Excel to pivot and analyze data
  • Comfortable working across multiple stakeholder teams
  • Ability to thrive under ambiguous and shifting priorities in a high-growth environment
  • Strong organization skills and attention to detail
  • Success in managing complex and multi-faceted marketing programs with the ability to drive projects through to completion




You must apply through our internal portal: 
click here

Why Choose A Career with Designer Brands?

Empowering associates and building strong teams poised to disrupt the retail and footwear landscape through positive change is at the core of who we are at Designer Brands.

  • Invested in helping our associates learn, develop, achieve and grow into strong leaders
  • Shared commitment to creating a culture fueled by engagement, excitement, optimism and fun
  • Dedicated to giving back and community involvement 

About Designer Brands:

Designer Brands Inc. is one of North America’s largest designers, producers and retailers of footwear and accessories. 

  • Designer Brands Inc. operates a portfolio of retail concepts in nearly 1,000 locations under the DSW Designer Shoe Warehouse, The Shoe Company, and Shoe Warehouse brands and operates leased locations in the U.S through its Affiliated Business Group. 
  • Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 5,400 doors worldwide. 












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