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Senior Consumer Marketing Specialist Job

DATE: Aug 11, 2019

CITY: Columbus, OH, US, 43219

Company: DSW

Req #: 87641 
Location Name: Home Office, Columbus 
Department: Marketing 


Designer Brands Inc. is one of North America’s largest designers, producers and retailers of footwear and accessories. The company operates a portfolio of retail concepts in nearly 1,000 locations under the DSW Designer Shoe Warehouse, The Shoe Company, and Shoe Warehouse brands and operates leased locations in the U.S through its Affiliated Business Group. Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 5,400 doors worldwide. The Camuto Group owns licensing rights for the Jessica Simpson® footwear business, and footwear and handbag licenses for Lucky Brand® and Max Studio®. In partnership with a joint venture with Authentic Brands Group, Designer Brands also owns a stake in Vince Camuto®, Louise et Cie®, Sole Society®, CC Corso Como®, Enzo Angiolini® and others. More information can be found at


General Summary: The Sr. Specialist, Consumer Marketing is responsible for translating seasonal marketing strategies into effective customer facing campaigns and key moments.  This position works closely with the merchant organization and is charged with understanding and translating the product value & trend proposition into stories for DSW customer and prospective customers.  The individual will also collaborate directly with all Marketing channel owners to ensure consistency and effectiveness of the storytelling across all channels. Other key stakeholders include creative partners, Photo team, Finance, MP&A and Store Operations.  The position requires a person passionate about delivering results with inspiration and influence for on-time, engaging consumer messaging.  


Reports to: Manager, Consumer Marketing


Essential Duties and Responsibilities:

  • Actively participates in the creation and development of marketing campaign moments & key product stories
  • Serves as the centralized marketing hub in understanding and presenting marketing executional support across channels in a holistic and impactful way
  • Analyzes marketing performance by reviewing performance across online and offline marketing channels and making strategic recommendations to increase marketing performance
  • Manages key partnerships including internal merchant and external vendor relationships
  • Identifyes and prioritizes stakeholder priorities, then brings them to life through strategic marketing plans
  • Drives efficient outcomes by partnering with Marketing Operations, Finance and Marketing channels to drive strategic marketing plan execution efficiently and effectively
  • Continuously strengthens marketing knowledge and stays engaged in the fashion industry and up-to-date on trends
  • Supports Manager, Consumer Marketing through seasonal campaign planning to efficiently and effectively achieve campaign execution


Required Skills and Competencies:

  • 3+ years of retail marketing experience, preferably in brand of brand organizations or a combination of specialty retail & brand of brands
  • Experience in owning/leading at least one marketing channel (e.g., email, paid search, display, etc.)
  • Strong analytical skills with a developed sense of how to link actions to business objectives & goals
  • Collaborative style that incorporates inputs from merchants, planning & cross-channel marketing partners; strong, data-centric, point of view in finalizing marketing plans & activities
  • Excellent organizational and planning skills with strong attention to detail





  • 3+ years in consumer marketing roles for a strong brand with a proven track record in developing and leading marketing plans



  • Bachelor’s Degree or higher in Marketing or Business related study

Designer Brands believes that all persons are entitled to equal employment opportunities.  We do not discriminate against any protected class including race, color, religion, religious creed, gender, sex, national origin, age, physical disability, mental disability, medical condition (defined as genetic information or impairments related to cancer), ancestry, marital status, family care leave, military and veteran status, citizenship status, sexual orientation, gender identity, gender expression, genetic information, or based on any protected category under federal, state, or local laws.  Designer Brands also makes reasonable accommodations for qualified applicants and associates with disabilities unless doing so creates an undue hardship, in accordance with all legal requirements. Any applicant requiring a reasonable accommodation during the application process or applicant who requires an accommodation to perform the essential functions of the job should request for accommodations by asking to speak with a Store Manager, District Manager, and Regional Director, or by contacting Human Resources at HR-DSW@dswinc.comDesigner Brands will work with the individual to attempt to identify a reasonable accommodation that will not impose an undue hardship on Designer Brands. For any inquiries related to the hiring process, please reach out to © 2019 Designer Brands Inc. All rights reserved.


Nearest Major Market: Columbus

Job Segment: Warehouse, Channel Marketing, Marketing, Manufacturing