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SVP, General Merchandising Manager

DATE:  Jun 10, 2021
CITY:  Columbus
REQ #:  116710
LOCATION NAME:  Home Office, Columbus
DEPARTMENT:  Buying/Merchandising

General Summary

The General Merchandising Manager provides the merchandising vision for the assigned business categories through trend, customer and market analysis. Develops and maintains strong vendor alliances and market relationships to ensure quality products. Develops short and long term merchandising strategies as DSW strives for differentiation and new ways to extend the footwear and accessories business. Studies the competitive landscape and uses market intelligence to differentiate DSW brand and product offerings. Responsible for achieving 4 wall profit goals, gross margin, sales and inventory turn and other merchandising objectives through the effective execution of strategic objectives. Promotes strong fiscal accountability and ethical standards throughout the organization. Leads a Management Team of functional leaders to achieve the shared goals for the business. Inspires innovative thinking and partnerships with entire Merchandising team. Builds bench strength necessary to grow the brand, provides the right development opportunities for the team, attracts and cultivates the best talent to execute against stretch objectives.


Reports to: Chief Merchandising Officer


Essential Duties and Responsibilities:

• Serves as merchant leader for consumer and trend awareness.

• Transforms consumer feedback and fashion trends into winning product assortments. Encourages and leads the expansion/ distortion of inventory or creation of new product to develop assortments that respond to current trends.

• Directs the development and implementation of merchandise strategies and tactical plans for major commodity lines, multiple product categories and new business opportunities.

• Leads the Merchandising team in the development of Private brand product offerings in footwear and accessories. Develops sourcing relationships with branded partners and factories to deliver fashion right high margin desirable product.

• Leads Marketing efforts that maximize merchandising opportunities, encourages marketing techniques and programs that drive traffic for increased sales (short term) and build brand awareness and brand imaging for customer engagement (long term)

• Leads the development of communication for effective merchandising programs at store levels. Ensures store merchandising standards in close partnership with Store Operations. This includes store displays and visual merchandising.

• Identifies new business opportunities consistent with DSW short and long-term business strategies.

• Oversight for product mix, distortion, gross margin, promotional expenditures and markdowns.

• Lead and challenge the merchandising and planning teams to appropriately price product to deliver on sales velocity and profit goals, and ensure that markdowns and clearance pricing follows the correct cadence.

• Ensure appropriate inventory management, where purchase orders are placed in a timely manner, inventory is aligned with customer selling, goods are flowing at the necessary rate, cancelable back ups are in place and goods can be received earlier if selling dictates.




Required Skills and Competencies:
In addition to the DSW Core Competencies listed below, indicate the key knowledge and skills required to successfully perform the job. Examples may include physical, technical, managerial and problem-solving knowledge and skills..

Required Skills:

• Proven analytical capabilities and high degree of negotiating skills

• Exceptional communication and project management skills

• Demonstrates strong collaboration and influencing skills

• Strong strategic thinking and ability to create business plans

• Ability to develop long range plans and strategic partnerships

• Experience using qualitative and quantitative data to develop strategic plans

• Seeks out partners to hindsight; drives continuous improvement

• Has strong track record developing and promoting talent



• 15+ years merchant experience



Preferred Qualifications:

• Diversified background of wholesale, e-commerce, specialty or off price




• B.S. Degree in Retail Merchandising, Marketing, Business or equivalent experience

• MBA a plus




You must apply through our internal portal: 
click here

Why Choose A Career with Designer Brands?

Empowering associates and building strong teams poised to disrupt the retail and footwear landscape through positive change is at the core of who we are at Designer Brands.

  • Invested in helping our associates learn, develop, achieve and grow into strong leaders
  • Shared commitment to creating a culture fueled by engagement, excitement, optimism and fun
  • Dedicated to giving back and community involvement 

About Designer Brands:

Designer Brands Inc. is one of North America’s largest designers, producers and retailers of footwear and accessories. 

  • Designer Brands Inc. operates a portfolio of retail concepts in nearly 1,000 locations under the DSW Designer Shoe Warehouse, The Shoe Company, and Shoe Warehouse brands and operates leased locations in the U.S through its Affiliated Business Group. 
  • Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 5,400 doors worldwide. 












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