Marketing Channel Analyst-REMOTE

At Designer Brands, we are the proud parent company of DSW Designer Shoe Warehouse, The Shoe Company, and Rubino, operating nearly 675 stores across North America and a billion-dollar digital commerce business. We lead the footwear industry with a diverse portfolio of iconic brands, including Topo Athletic, Keds, Vince Camuto, Kelly & Katie, Jessica Simpson, Lucky Brand, Mix No. 6, Crown Vintage, and others. With expertise in design, production, and sourcing, we create on-trend footwear and accessories, delivered through a robust omni-channel infrastructure and national wholesale distribution. At Designer Brands, we are committed to fostering a culture of collaboration, innovation, and inclusivity, where each employee’s unique perspective contributes to our success. Anchored by our core values of “We Love What We Do,” “We Own What We Do,” “We Do What’s Right,” and “We Belong,” we continuously drive forward together, building a future where everyone can put their best foot forward.

The Opportunity

Are you ready to make a significant impact at Designer Brands? As a Marketing Channel Analyst, you'll play a crucial role in optimizing DSW's paid acquisition and advertising spend. This position is all about driving innovation and efficiency in our acquisition analytics systems, working closely with colleagues across Marketing and the Analytics Center of Excellence. You'll be at the forefront of analyzing various channels, including shop, search, affiliates, retargeting, social, streaming, linear, video, audio, and direct mail, alongside another senior analyst.

Reports To: Director, Marketing Analytics

What You'll Be Doing

Data-Driven Insights:

• Leverage Adobe Analytics tracking and BigQuery data warehouse systems to shift acquisition tracking and attribution from third-party ad platforms and agencies to internal systems.
• Own weekly dashboards and ad-hoc analysis to provide marketing and finance teams with insights and recommendations across acquisition channels.

Model Management:

• Manage MMM/MTA models to accommodate click-through and view-through channels, online and offline results, and more.
• Help with the hold-out testing process to improve incrementality estimates and direct teams to plan and analyze ad-hoc statistically significant tests.

Sales Validation:

• Validate varying estimates of offline retail store sales to apply back to acquisition channel spending and measure omni-impact.
• Apply customer insights and value and retention estimates across acquisition marketing channels.

Collaborative Efforts:

• Work closely with the Acquisition team and Finance partners, leveraging Analytics Center of Excellence colleagues with the latest tools, insights, and best practices.

What You'll Need

Skills:

• Takes initiative to make recommendations based on analysis without being asked.
• Curiosity and willingness to influence to identify and resolve business and system issues.
• Seek out opportunities to grow through new assignments/projects and exposure to new experiences.
• Ability to effectively communicate with all levels of business and technical management.
• Highly motivated with excellent planning and follow-up skills, including the ability to meet aggressive deadlines.
• Detail-oriented with strong organizational skills.
• Ability to thrive in a fast-paced, ever-changing environment.
• Proficiency in MS Suite, Excel with Pivot Tables, Tableau, Python, SQL, Adobe Analytics, BigQuery, Tableau, PowerBI.
• Knowledge of or experience with performance channels, analysis, attribution, incrementality, holdouts, lifetime value, finance.

Experience:

• 3+ years of experience across analytics and related areas at a similar ecommerce and retail business on similar acquisition channels.

Education:

• Bachelor's degree required or relevant work experience.

Perks and Benefits You’ll Enjoy!

• Your Sole Well-Being: Our benefits package is crafted with our associates in mind! We support you with benefits like free virtual health care, robust family/fertility benefits, 401(k) w/ match, and more. Explore our offerings at https://mymobilewalletcard.com/dbi.
• Stride with Flexibility: We offer hybrid and remote work opportunities, giving you the freedom to stay connected, productive, and inspired—wherever you do your best work.
• Stepping Up Your Career: Take advantage of training programs, professional development, and education assistance to advance your career with a company that celebrates bold ideas and fresh perspectives.
• We are Shoe-Obsessed: Because we know a great pair of shoes can change your day, you’ll enjoy 30% off at DSW & DSW.com, plus discounts across our family of brands.

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