Share this Job

Manager of Brand Development (Contract-to-Hire) Job

DATE: Sep 11, 2017

CITY: Columbus, OH, US, 43219

Company: DSW

Req #: 71925 
Location Name: Home Office, Columbus 
Department: Marketing 


At DSW, we believe in the power of shoes. We understand shoes bring out something great from within, and since 1991 we've been helping everyone feel the rush of finding that perfect pair. So when you work for DSW, you become a part of all that. A family whose core values are comprised of passion, accountability, collaboration, and humility. You become one of us, You become a Shoe Lover!


Job title: Manager of Brand Development (Contract-to-Hire)

General Summary: Responsible for standing up a formalized and scalable co-op partnership program for DSW.

Essential Duties and Responsibilities:

  • Responsible for developing a 12-month roadmap for co-op marketing opportunities between DSW & target growth brands
  • Work with internal key stakeholders, including the internal Brand Partnership lead, to develop value-based marketing co-op campaigns that drive positive business outcomes for participating brands and DSW
  • Partner with marketing operations and others to define integrated operational processes that support co-op initiatives and outcomes
  • Develop and present co-op marketing plans that resonate with partner brands and drive positive business outcomes
  • Work closely with merchant leads in understanding strategic objectives at the brand level and identify co-op partnership opportunities to help support achievement of those goals
  • Participate in internal milestone meetings (pre-season) as input into longer range co-op opportunities & plans
  • Provide a co-op lens perspective into into the development of seasonal customer-facing campaigns and activations; leverage these as opportunities to engage appropriate brands in co-op driven participation opportunities
  • Develop year-one goals, track progress and provide regular report-outs on progress
  • Ensure co-op agreements are executed as planned and that financial commitments are tracked and reported out regularly
  • Ensure that internal key stakeholders execute co-op plans on-time and in step with DSW & brand commitments


Required Skills and Competencies:

  • Experience in developing co-op funded marketing plans in the retail space
  • Experience in working with senior merchant leaders
  • Strong collaboration and relationship building skills
  • Advanced powerpoint skills; strong ability to ‘tell a story’ in presentation format
  • Ability to present with confidence and rely on a fact-base of knowledge
  • Superlative organizational skills and ability to juggle multiple priorities simultaneously



5-7 years retail experience at a department store or “brand of brands” retailer

Strong “generalist” marketer with experience in supporting GMM or DMM / NMM leaders

Digitally-focused marketing experience

Experience in a start-up highly desireable (stand-alone start-up or innovation lab within a larger company)

Ability to think strategically and execute with excellence

DSW believes that all persons are entitled to equal employment opportunities. We do not discriminate against any protected class including race, color, religion, religious creed, gender, sex, national origin, age, physical disability, mental disability, medical condition (defined as genetic information or impairments related to cancer), ancestry, marital status, family care leave, military and veteran status, citizenship status, sexual orientation, gender identity, gender expression, genetic information, or based on any protected category under federal, state, or local laws. DSW also makes reasonable accommodations for qualified applicants and associates with disabilities unless doing so creates an undue hardship, in accordance with all legal requirements. Any applicant or associate who requires an accommodation to perform the essential functions of the job should contact Human Resources to request that accommodation. 


Nearest Major Market: Columbus

Job Segment: Branding, Brand Manager, Marketing Manager, Manager, Marketing, Management