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Manager, Marketing Segmentation (Open to Remote)

DATE:  Nov 14, 2021
CITY:  Columbus
REQ #:  123411
LOCATION NAME:  Home Office, Columbus
DEPARTMENT:  Marketing

The Manager, Marketing Segmentation is responsible for the management of customer selection & targeting across all communications to VIP loyalty members. This position will provide subject matter expert across campaign management platforms and best practices with targeting and segmentation within each platform. This role is highly collaborative with Marketing, Digital, IT and continues to evolve the organization’s targeting techniques, processes, and technologies to effectively support both CRM & company strategies and enable data driven analytical findings. We are open to remote candidates based in the continental United States for this opportunity.


Reports To: Director, CRM & Analytics


Essential Duties and Responsibilities:

  • Manage direct reports and vendor relationships, and ensure cross-functional collaboration and alignment to deliver flawless execution, including consistent, accurate, and on-time programs & campaigns
  • Develop and manage vendor SLAs and internal/external operational KPIs
  • Oversee the execution of all customer communications related to loyalty and CRM programs within campaign management tool and digital cross-channel platform, including targeting, segmentation, and campaign build
  • Identify, recommend, and implement process improvements (via internal and external partners) to enable automation and efficiency, scalability, and enhanced customer experiences
  • Partner closely with CRM-related projects to provide insight and guidance on best execution solutions through clear understanding of campaign strategy and intent
  • Develop and drive process and technology advancements to ensure capability and scalability to support the CRM strategies
  • Help drive consistent targeting across all marketing & digital touchpoints to create seamless customer experiences
  • Collaborate with various analytics functions to ensure proper measurement of campaign performance and implementation of analytical testing and/or findings.


Required Skills:

  • Ability to thrive in a highly quantitative, fast-paced environment with changing business needs
  • High degree of initiative, personal responsibility, and ownership
  • Detail-oriented with strong organizational and project management skills
  • Demonstrated analytical, critical thinking, and problem-solving abilities
  • Strong process management skills with proven ability to identify and proactively solve problems
  • Ability to effectively prioritize and manage multiple projects simultaneously across the team while meeting deadlines, strong time management skills
  • Ability to work in a multi-team environment, in which various business owners and partners require support
  • Excellent verbal and written communication skills with the ability to influence at the leadership level and with cross-functional partners
  • Ability to translate customer strategies into business requirements and then into technical requirements
  • Exceptional eye for audit and supporting testing procedures



Strategic Thinking – Creates and effectively communicates long term vision. Keeps team’s work aligned to strategy. Creates and adjusts plans. Understands big picture to constructively challenge the status quo. Generates new ideas. Encourages innovation. Manages change effectively. Knows internal strengths and weaknesses.


Leading & Motivating – Models and supports DSW values. Assesses, identifies, retains, and develops talent. Builds complementary teams. Motivates, supports, and challenges associates. Resolves conflict. Makes tough decisions. Provides timely feedback. Works with and through others to exceed expectations of customers (internal/external)


Managing for Results – Produces sustainable results consistently. Holds team accountable. Recognizes and resolves complex problems. Understands underlying issues and addresses root causes. Measures, analyzes quantitative information, and presents it effectively. Seeks input from others. Makes timely decisions.




  • 5+ years of experience in multi-channel CRM marketing execution
  • Advanced proficiency within campaign management tools required; experience with offer management solutions preferred
  • 2+ years of experience leading and developing internal talent


Preferred Qualifications:

  • Retail experience strongly preferred



  • Undergraduate degree in Business required, Master’s degree a plus


You must apply through our internal portal: 
click here

Why Choose A Career with Designer Brands?

Empowering associates and building strong teams poised to disrupt the retail and footwear landscape through positive change is at the core of who we are at Designer Brands.

  • Invested in helping our associates learn, develop, achieve and grow into strong leaders
  • Shared commitment to creating a culture fueled by engagement, excitement, optimism and fun
  • Dedicated to giving back and community involvement 

About Designer Brands:

Designer Brands Inc. is one of North America’s largest designers, producers and retailers of footwear and accessories. 

  • Designer Brands Inc. operates a portfolio of retail concepts in nearly 1,000 locations under the DSW Designer Shoe Warehouse, The Shoe Company, and Shoe Warehouse brands and operates leased locations in the U.S through its Affiliated Business Group. 
  • Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 5,400 doors worldwide. 












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