You must apply through our internal portal: 
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Manager, Market Insights & Brand Analysis (Hybrid)

DATE:  Nov 16, 2023
CITY:  Columbus
BRAND:  Designer Brands
REQ #:  143372
LOCATION NAME:  Home Office, Columbus
DEPARTMENT:  Merch Planning and Allocation

The Manager, Market Insights & Brand Analysis is a leader within the DBI Analytics Center of Excellence and is responsible for providing market insights that influence and inform strategy for DBI. Leads the development, analysis, summarization, and communication cascade of market intelligence information from multiple data sources including Circana. Works closely with DBI leadership to deliver market insights that help to maximize sales growth and profitability. Must be able to juggle multiple projects and deliverables, executing the functional analysis, while remaining focused on the strategic intent. Areas of support include deep dive comparisons of internal results vs. market trends, monthly recaps of POS data (both topside and vendor specific), quarterly recaps and share outs of POS and Consumer Panel data, and in-depth analysis to support top to top vendor meetings, providing recommendations to the business to continue to drive and deliver on our LRP.


Reports To: VP, Analytics Center of Excellence


Essential Duties and Responsibilities:

  • Leads the market analyst(s) responsible for creating and maintaining consistent reporting and insights focused on the market
  • Key business partner to Circana, responsible for market intelligence and insights for DSW and total DBI
  • The expert on our current and planned product compared to market data. Makes recommendations to the business at the category, brand, and style level to influence our position in the market and achieve company objectives; analyzes data, synthesizes, and recommends actions to senior leaders
  • Makes recommendations to executive leadership based on data findings to influence buying strategy and in-season pricing strategies. Shares findings with CEO, CFO, ELT and EC to use in Earnings Call prep
  • Partners with leaders within merchandising, planning, marketing, and ecommerce ensuring alignment of market insights with broader business goals and vision.
  • Establishes successful working and support relationships with cross-functional leaders, associates, and consultants; works to identify opportunities where additional analysis can support key vendor meetings, partnerships, etc.
  • Works to continually evolve delivery of insights to the organization, ensuring recommendations are timely, cohesive and action oriented.
  • Partners across the Analytics Center of Excellence to strategically include market data in internal reporting, or include internal reporting with market data, where appropriate.


Required Skills:

  • Ability to thrive in a fast-paced, ever-changing environment while managing multiple priorities
  • Strong financial acumen, attention to detail, and curiosity
  • Experience successfully managing a team, balancing deliverables, team talent development and personal development
  • Highly collaborative with excellent written and verbal communication skills
  • Superior analytical and quantitative skills, comfortable with complex financial data
  • Innovative thinker with ability to synthesize data and blend with intuition and experience
  • High degree of initiative, personal responsibility, and ownership
  • Strong presentation skills including the organization, summarization, and presentation of complex data to diverse audiences, ranging from individual to executive level
  • Strong organizational skills. Comfortable presenting to large groups.
  • Expertise with MicroStrategy, Tableau or similar reporting solution
  • Proficient with Microsoft Office applications



Strategic Thinking – Creates and effectively communicates long term vision. Keeps team’s work aligned to strategy. Creates and adjusts plans. Understands big picture to constructively challenge the status quo. Generates new ideas. Encourages innovation. Manages change effectively. Knows internal strengths and weaknesses.


Leading & Motivating – Models and supports DSW values. Assesses, identifies, retains, and develops talent. Builds complementary teams. Motivates, supports, and challenges associates. Resolves conflict. Makes tough decisions. Provides timely feedback. Works with and through others to exceed expectations of customers (internal/external)


Managing for Results – Produces sustainable results consistently. Holds team accountable. Recognizes and resolves complex problems. Understands underlying issues and addresses root causes. Measures, analyzes quantitative information and presents it effectively. Seeks input from others. Makes timely decisions.




  • 7+ years’ experience in Microsoft Office including Excel and PowerPoint
  • 5+ years’ experience in MicroStrategy, Tableau or similar application
  • 5+ years’ experience in an analytical role (MP&A, Finance, Merchandising, etc.) or project management role
  • Previous experience in Retail


Preferred Qualifications:

  • Market or customer analytics background



  • B.S. degree in Business, Mathematics, Economics, or related field required.




You must apply through our internal portal: 
click here

Why Choose A Career with Designer Brands?

Empowering associates and building strong teams poised to disrupt the retail and footwear landscape through positive change is at the core of who we are at Designer Brands.

  • Invested in helping our associates learn, develop, achieve and grow into strong leaders
  • Shared commitment to creating a culture fueled by engagement, excitement, optimism and fun
  • Dedicated to giving back and community involvement 

About Designer Brands:

Designer Brands Inc. is one of North America’s largest designers, producers and retailers of footwear and accessories. 

  • Designer Brands Inc. operates a portfolio of retail concepts in nearly 1,000 locations under the DSW Designer Shoe Warehouse, The Shoe Company, and Shoe Warehouse brands and operates leased locations in the U.S through its Affiliated Business Group. 
  • Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 5,400 doors worldwide. 













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