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Director, Digital Product Management

DATE:  Jun 9, 2021
CITY:  Columbus
REQ #:  116669
LOCATION NAME:  Home Office, Columbus

The Director, Digital Product Management drives the strategic direction and leads teams responsible for enabling the DBI Omni-channel experience and supporting a +$2B business. This team provides core capabilities to aggressively grow our customer base, evolve our customer experience, and maintain a healthy and active customer base by supporting core customer capabilities spanning the end-to-end customer journey. This position plays a lead role in influencing the future success of DBI through the use of digital technology to achieve short, medium, and long-term organizational goals. The position will be responsible for designing, developing, and supporting highly complex mission critical systems using digital customer and omni-channel technologies that meet established organizational objectives. Anticipating and navigating trends in the customer and omni-channel marketplace with expert business alignment are necessary.


Reports To: VP, Digital Product Management


Essential Duties and Responsibilities:

  • Develop a product strategy and roadmap to bring to life DBI’s long term vision across the organization.
  • Drive teams to solve for critical customer problems with an MVP-approach in coordination with engineering and design teams.
  • Partner with IT leaders, Digital, Customer Insights, Business Intelligence, Digital, Retail, Marketing, and other divisions to enable customer outcomes that work for the business.
  • Manage in all aspects of the development lifecycle, from definition through deployment and support
  • Participate in divisional strategic planning, applying a current knowledge and future vision of customer platforms and systems which significantly impact the effective execution of customer experiences.
  • Ensures that customer platform plans drive technology solutions that solve customer problems and support Company effectiveness and profitability.
  • Responsible for building and scaling the consumer experience platform that will power each business line’s brand identity, products, content, offers, merchandising, communication preferences, etc.
  • Create product strategy for new features and offerings based on internal discussion, client demand, data, and thought leadership; Convert this product strategy into a prioritized product roadmap and partner with Design and Engineering to drive execution of that roadmap
  • Manage relationships across all functions to ensure feature feasibility, collaboration amongst teams, and to identify any potential barriers to launch
  • Drive revenue growth by converting new and existing users
  • Maintain a culture of high performance across the Product Management organization
  • Manage discipline around measurement and reporting of success of each product offering
  • Serve as a thought leader across the organization to deliver on the customer experience, providing strong leadership and guidance to influence leaders and drive cross functional alignment.


Required Skills and Competencies:

Required Skills:

  • Possesses technical acumen and ability to translate to cross-functional partners
  • Excellent verbal and written communication skills, with the ability to communicate effectively across organization functions and levels and to write and prepare executive-level business correspondence
  • Ability to juggle multiple priorities in a fast-paced, dynamic environment, with a strong bias for action; Be self-directed and able to move forward in a somewhat ambiguous environment.
  • Must be a holistic thinker who can establish and drive end-to-end strategies and initiatives encompassing multiple functions, and inspire a team to do the same
  • Strong reasoning skills and an aptitude for problem solving
  • Experience negotiating, selecting, and managing relationships with agencies
  • Ability to drive teams to solutions on production/project issues, including internal customers and external vendors
  • Proven excellence leading diverse functional and globally dispersed teams in high-impact initiatives that deliver meaningful business results
  • Curious and highly analytical, adept at using data to uncover hidden customer needs and deeply understand key business drivers



STRATEGIC LEADERSHIP – Deliberately communicates overall business strategy and connects it to the work of the functional team. Anticipates future trends and implications accurately. Leverages market knowledge to anticipate, capitalize on and drive change. Articulate credible pictures and visions of possibilities that will create sustainable value. Creates competitive and breakthrough strategies that show a clear connection between vision and action. Is willing to champion an idea or position despite dissent or political risk. Tackles tough issues, sharing sensitive messages or unpopular points of view effectively. Influences inside and outside of functional area for positive impact on business performance. Owns the development of successors and individuals who have potential for further development.


LEADING & MOTIVATING – Serves as a champion and driver of DSW Values and culture. Attracts and selects the best talent to meet current and future business needs. Motivates and inspires others through rewards, authentic connections, and meaningful recognition. Fosters diversity and an inclusive workplace where individual differences are valued and leveraged. Seeks new ways to evolve and challenge self. Develops team through delegation, challenges outside of the comfort zone and effective coaching and feedback. Shares ideas in a compelling manor that gains commitment. Champions change for positive impact on business results.


MANAGING FOR RESULTS – Establishes models and enforces accountability. Gets the most out of available resources and secures rare resources others cannot get. Anticipates and balances the needs of multiple stakeholders. Persists in accomplishing objectives. Pushes the team to elevate goals as results are achieved. Transforms functional area to achieve maximum results. Seizes opportunities and connects business insights to increase profit and revenue.




  • 10 years of successful product management leadership experience in mobile & web-based products
  • Must be well versed and experienced with consumer technology and/or eCommerce business


Preferred Qualifications:

  • MBA in Marketing, Digital or related field



  • Bachelor's Degree in Business, Marketing, IT, or related field


You must apply through our internal portal: 
click here

Why Choose A Career with Designer Brands?

Empowering associates and building strong teams poised to disrupt the retail and footwear landscape through positive change is at the core of who we are at Designer Brands.

  • Invested in helping our associates learn, develop, achieve and grow into strong leaders
  • Shared commitment to creating a culture fueled by engagement, excitement, optimism and fun
  • Dedicated to giving back and community involvement 

About Designer Brands:

Designer Brands Inc. is one of North America’s largest designers, producers and retailers of footwear and accessories. 

  • Designer Brands Inc. operates a portfolio of retail concepts in nearly 1,000 locations under the DSW Designer Shoe Warehouse, The Shoe Company, and Shoe Warehouse brands and operates leased locations in the U.S through its Affiliated Business Group. 
  • Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 5,400 doors worldwide. 












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