Digital Specialist (Product Optimization) REMOTE

Digital Specialist (Product Optimization)

General Summary:

The Digital Specialist helps support the DSW US digital strategies and maintains the guidelines and standards for the digital category group. This role serves as a process owner and leader while also maintaining a best-in-class experience in their assigned areas. Acting as a key collaborator across cross-functional teams, the product optimization specialist ensures operational efficiency and enhances the digital shopping journey by leveraging insights, innovation, and strategic planning.

Reports to:

Sr. Manager, Category Management

Essential Duties and Responsibilities:
•    Develop and maintain processes, standards, and best practices for the Digital Category team with a focus on the PIM Platform.
•    Lead on testing strategies centered around product optimization and PIM tools to help inform site standards.
•    Deliver weekly reporting and insights to broader digital team on current state of business within product onboarding and activations (associate specialist group).
•    Lead on broader attribution strategies within key departments with a focus on internal capabilities and competitive landscape
•    Work with Category Leads & Specialists to help support merchandising tactics, and promotional execution standards.
•    Serve as key contact for product onboarding cross functional teams (product services, dropship, operations)

Required Skills and Competencies:

• Strong leadership skills with the ability to influence and collaborate across teams.
• Proficiency in e-commerce platforms, PIM tools, CMS tools, and SEO optimization.
• Advanced analytical skills with the ability to interpret complex data and translate insights into strategic actions.
• Excellent written and verbal communication skills.
• Demonstrates initiative and the ability to manage multiple priorities in a fast-paced environment.
• Exceptional organizational skills with a keen attention to detail.
• Proven ability to develop and implement standards, processes, and best practices.

Competencies:

• STRATEGIC THINKING: Develops forward-looking plans and strategies to achieve long-term goals. Anticipates risks and takes a proactive approach to opportunities and challenges.
• TEAM LEADERSHIP: Builds collaborative relationships, fosters a positive team environment, and provides mentorship to team members.
• ACHIEVING RESULTS: Drives measurable outcomes by prioritizing effectively, solving problems, and ensuring timely execution.

Qualifications:

Minimum Experience:

• 3-5 years of experience in e-commerce, digital merchandising, or a related field, with demonstrated leadership or mentorship experience.
• Proficient in MS Office Suite (Word, Excel, PowerPoint, Outlook).

Preferred Qualifications:

• Experience with advanced e-commerce platforms, CMS tools, and Adobe.
• In-depth knowledge of SEO principles and digital merchandising strategies.

Minimum Education:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
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