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Digital Brand Analyst

DATE:  Nov 29, 2019
CITY:  Columbus

Req #: 89408 
Location Name: Home Office, Columbus 
Department: Buying/Merchandising 

 

Designer Brands Inc. is one of North America’s largest designers, producers and retailers of footwear and accessories. The company operates a portfolio of retail concepts in nearly 1,000 locations under the DSW Designer Shoe Warehouse, The Shoe Company, and Shoe Warehouse brands and operates leased locations in the U.S through its Affiliated Business Group. Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 5,400 doors worldwide. The Camuto Group owns licensing rights for the Jessica Simpson® footwear business, and footwear and handbag licenses for Lucky Brand® and Max Studio®. In partnership with a joint venture with Authentic Brands Group, Designer Brands also owns a stake in Vince Camuto®, Louise et Cie®, Sole Society®, CC Corso Como®, Enzo Angiolini® and others. More information can be found at www.designerbrands.com.

 

 

JOB DESCRIPTION

Job title:  Digital Brand Analyst

General Summary:  The Digital Brand Analyst is responsible for creating, analyzing and presenting impactful insights which inform recommendations to drive digital growth. The position also is responsible for data entry, securing of digital assets and ensuring product is represented on the e-commerce site in a timely manner.

Reports to:  Category Merchant

Essential Duties and Responsibilities:

  • Executes dropship process from conception of vendor list to customer facing content.
    • Secures list f product from vendor in pre-season
    • Cultivates list and cnducts competitive price analysis
    • Prcesses orders and samples
    • Submits t online merchandising team for listing on e-commerce site
  • Sample product management
    • Manages VPI Prcess and communicates with vendor community to resolve issues
    • Cmpletes the sample tracker/photo samples
    • Delivers prduct to photo studio in a timely manner
  • Reporting and Analytics: Responsible for analyzing and actioning multiple data sets to maximize growth of digital demand
    • Analyzes varius data sets, draws insights, and makes impactful recommendations to merchandising, planning and online merchandising
    • Leverages infrmation from the brand’s consumer data, regional data or trend distortions to turn insights into actions for merchants
    • Identifies grwth opportunities, including trend or sizing to maximize consumer demand at the brand and item level
    • Prvides reporting insights and actions to external and internal partners for week, month and season
    • Researches the custmer journey and leverages information from online merchandising teams, identifies demand patterns and makes recommendations to merchant or account executive for action
    • Audits websites t make sure products are live and appear up to brand standards
    • Builds a slid partnership with external brand team, gaining respect and building confidence in their ability to assist – acts as the “go-to” resource

 

Required Skills and Competencies:

  • Ability to deal with constant changes and quick turnaround times.
  • Strong computer skills including Microsoft Office Suite, specifically Excel.
  • Must possess strong attention to detail and organizational skills.
  • Builds a solid partnership with external brand team, acts as liaison between DSW and Vendor
  • Analytical skills with the ability to turn data into actionable insights
  • Influencing skills across multiple internal teams to ensure actions are executed

 

 

 

 

 

 

 

DSW INDIVIDUAL CONTRIBUTOR COMPETENCIES

 

SETTING GOALS – Plans and organizes work efficiently with DSW’s mission as a compass.  Generates new ideas, supports change.  Continuously seeks new knowledge and uses new information effectively. 

 

WORKING WITH OTHERS – Listens to others and values opinions, promotes a team atmosphere by demonstrating humility and respect, appreciates the importance of diversity.  Builds effective relationships, relates well to others, delivers and responds to feedback in a constructive manner.  Is dedicated to working with business partners to exceed the expectations of the customer (internal and external).

 

GETTING RESULTS – Takes initiative, is personally accountable for work performance; targets and achieves results.  Simplifies and processes complex problems, understands underlying issues and addresses root causes, analyzes quantitative information and presents it in an effective way, seeks input from others and makes timely decisions.

 

Qualifications

 

Experience:

  • Account Management or Customer Service experience
  • Retail experience preferred
  • Experience in E-Commerce preferred

Education:

  • Bachelor’s Degree preferred

 

 

 

 


 

Why Choose A Career with Designer Brands?

Empowering associates and building strong teams poised to disrupt the retail and footwear landscape through positive change is at the core of who we are at Designer Brands.

  • Invested in helping our associates learn, develop, achieve and grow into strong leaders
  • Shared commitment to creating a culture fueled by engagement, excitement, optimism and fun
  • Dedicated to giving back and community involvement 

About Designer Brands:

Designer Brands Inc. is one of North America’s largest designers, producers and retailers of footwear and accessories. 

  • Designer Brands Inc. operates a portfolio of retail concepts in nearly 1,000 locations under the DSW Designer Shoe Warehouse, The Shoe Company, and Shoe Warehouse brands and operates leased locations in the U.S through its Affiliated Business Group. 
  • Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 5,400 doors worldwide. 

 

 

 

 

 

 

 


Nearest Major Market: Columbus

Job Segment: Brand Manager, Branding, Merchandising, Warehouse, Product Manager, Marketing, Retail, Manufacturing, Operations