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CRM Ops Specialist

DATE:  Nov 14, 2022
CITY:  Columbus
REQ #:  139273
LOCATION NAME:  Home Office, Columbus
DEPARTMENT:  Marketing

General Summary

The CRM Operations Specialist is responsible for managing marketing projects as well as liable for setup, testing, reviewing, documentation, and management of planned marketing promotions/offers. They will wear many hats across the promotional team and will do well in a fast-paced environment.  



Reports to

Reports to: Supervisor CRM Operations




Essential Duties and Responsibilities:
Indicate four to seven PRIMARY job duties and the percentage of time. Please do NOT include a list of competencies, as those are indicated below.

Essential Duties and Responsibilities:

• Manage and set up marketing promotions as the business dictates for in store, on-line, and in social channels.

• Collaborate with print production team to solidify print pieces for direct mail UAT.

• Coordinate with cross-channel partners to ensure all information provided in brief is accurately executed to allow the best experience for our Shoe Lovers.

• Remain extremely focused on detail while managing multiple campaigns and associated tasks simultaneously.

• Manage work tasks through promotions logs, monitor and troubleshoot promotion setup and other customer-facing issues.

• Leads all offer routing in Workfront.

• Manage markdown code log and ensure accurate assignments for promotions

• Maintain correct disclaimer information based on bi-weekly updates from Merch Ops

• Responsible for use of correct barcodes, disclaimers and promo markdown codes.

• Coordinate business team activities and testing during project or promo launches. Often involves day-of production testing and will occasionally include off-hours and early morning responsibilities.

• Manage, facilitate, and implement continuous re-evaluation of marketing processes to identify improvement; maintain up-to-date documentation of each process for reference and training purposes.




Required Skills and Competencies:
In addition to the DSW Core Competencies listed below, indicate the key knowledge and skills required to successfully perform the job. Examples may include physical, technical, managerial and problem-solving knowledge and skills.

Required Skills:

• Critical thinking skills to identify and mitigate potential issues to avoid negative impacts to our customers, internal clients and Brand.

• Proven experience creating high impact, unique offers and campaigns.

• Ability to collaborate with clients and internal teams to produce well-crafted content

• Excellent project management, time management and problem-solving skills

• Experience executing emails campaigns with enterprise Email Service Providers (ESPs), especially Cheetah Digital, Oracle Responsys, SalesForce Marketing Cloud / Exact Target, Marketo.

• Self-starter, ambitious, data-driven, motivated marketer who wants to make a large contribution in a fast-paced business

• Strong technical aptitude

• Ability to work in a fast-paced environment with a high degree of initiative, self-motivation and attention to detail

• Occasionally required to work outside normal business hours.




SETTING GOALS – Creates and follows effective plans. Anticipates risks, creates contingency plans. Aligns plans with goals. Allocates adequate resources. Accepts and supports change. Willing to take risks and suggest new ideas, approaches. Takes initiative. Seeks out learning activities. 


WORKING WITH OTHERS – Clearly articulates own, other’s goals. Promotes a team atmosphere by demonstrating humility and respect. Builds effective relationships, relates well to others. Delivers and responds to feedback in a constructive manner. Considers multiple perspectives. Handles conflict, pressure, uncertainty and adapts independently. Meets commitments. Dedicated to working with business partners on their expectations.


GETTING RESULTS – Personally accountable for work performance targets and achieving results. Prioritizes well. Anticipates and handles obstacles effectively. Makes good, timely decisions. Can simplify and process complex problems. Understands underlying issues and addresses root causes. Meets deadlines, works until finished.




Experience: Indicate the level of work experience that a job incumbent is required to have to successfully perform the job after a normal learning curve. Preferred Qualifications: Indicate any preferred education, work experience, skill, knowledge or ability that would be beneficial to the position but is not required. Leave blank if none. Education: Indicate the minimum amount of education required to perform the job.


• 3+ years of experience managing CRM programs in an information-based environment

• Retail experience strongly preferred

• Demonstrated experience in marketing and email planning



Preferred Qualifications:

• Familiarity with marketing automation technology

• Excelling written and verbal communication skills

• The ability to be flexible in their schedule and timelines

• Ability to collaborate with external partners and internal teams to execute well-crafted emails

• Experience in the following platforms: Workfront, Movable Ink, Oracle/Responsys, Customer Data Platforms (CDP)




• Undergraduate degree in Marketing or related field




You must apply through our internal portal: 
click here

Why Choose A Career with Designer Brands?

Empowering associates and building strong teams poised to disrupt the retail and footwear landscape through positive change is at the core of who we are at Designer Brands.

  • Invested in helping our associates learn, develop, achieve and grow into strong leaders
  • Shared commitment to creating a culture fueled by engagement, excitement, optimism and fun
  • Dedicated to giving back and community involvement 

About Designer Brands:

Designer Brands Inc. is one of North America’s largest designers, producers and retailers of footwear and accessories. 

  • Designer Brands Inc. operates a portfolio of retail concepts in nearly 1,000 locations under the DSW Designer Shoe Warehouse, The Shoe Company, and Shoe Warehouse brands and operates leased locations in the U.S through its Affiliated Business Group. 
  • Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 5,400 doors worldwide. 












Nearest Major Market: Columbus

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