Associate Digital Specialist-Remote
At Designer Brands, we are the proud parent company of DSW Designer Shoe Warehouse, The Shoe Company, and Rubino, operating nearly 675 stores across North America and a billion-dollar digital commerce business. We lead the footwear industry with a diverse portfolio of iconic brands, including Topo Athletic, Keds, Vince Camuto, Kelly & Katie, Jessica Simpson, Lucky Brand, Mix No. 6, Crown Vintage, and others. With expertise in design, production, and sourcing, we create on-trend footwear and accessories, delivered through a robust omni-channel infrastructure and national wholesale distribution. At Designer Brands, we are committed to fostering a culture of collaboration, innovation, and inclusivity, where each employee’s unique perspective contributes to our success. Anchored by our core values of “We Love What We Do,” “We Own What We Do,” “We Do What’s Right,” and “We Belong,” we continuously drive forward together, building a future where everyone can put their best foot forward.
The Opportunity
Are you ready to be part of a team that shapes the future of online merchandising? At Designer Brands, we believe in creating exceptional experiences for our customers. As an Associate Specialist, you'll play a crucial role in ensuring our products are accurately represented and easily accessible online. This is your chance to join a company that values innovation, collaboration, and excellence.
What You'll Be Doing
As an Associate Specialist, you'll be at the heart of our product management process, ensuring speed and accuracy in getting products online. Your responsibilities will include:
Primary Responsibilities
- Product Attribution: Develop and execute seasonal product attribution guidelines to place assortments in proper categories and filters.
- Product Activation: Ensure new products are consistently attributed and activated for purchase in applicable categories.
- Communication: Update cross-functional partners on merchandise status using existing tools.
- Online Merchandising: Partner with Specialists to learn the foundational aspects of online merchandising, including category management and digital analytics.
- Promotional Support: Assist in setting up and supporting promotional events to enhance customer experience.
- Product Review Analysis: Investigate low product review ratings and determine resolutions to drive strong sales.
- Digital Strategy: Understand overall digital business and company-wide merchandise strategies.
- Competitive Analysis: Examine merchandising strategies of key competitors and best-in-class online retailers to understand emerging trends.
- Product Accuracy: Run daily exception reporting and analyze opportunities to ensure product accuracy.
- Site Enhancements: Lead testing of new site enhancements for product information systems.
- Process Optimization: Identify and optimize inefficiencies to streamline cross-functional processes.
- Site Audits: Conduct weekly site audits to ensure product attribution accuracy and drive a best-in-class customer experience.
- Issue Resolution: Identify and resolve issues prohibiting customer transactions.
Focus Areas
In addition to the above, you may assist in one of these focus areas within your assigned categories:
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Product Optimization: Optimize the product catalog and attribution within your business areas.
- Key Functions: Product onboarding, product info hygiene, attribution, SEO product info optimization, testing new merchandising functionality, competitive monitoring and analysis.
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Content & Experience Optimization: Execute merchandising and content strategies within your assigned categories/brands.
- Required Skills: Detail-oriented, ATG or ecommerce knowledge, business acumen, problem-solving skills, excellent communication, ability to meet deadlines, thrive in a fast-paced environment, highly motivated, multi-tasking, initiative, and cross-functional interaction.
What You'll Need
Minimum Experience
- 1-2 years of digital, marketing, or merchandising operational experience.
- Proficiency in MS Office suite (Word, Excel, PowerPoint, Outlook).
Preferred Qualifications
- Experience with ATG platform, Experience Manager, or equivalent ecommerce platforms.
- Proficiency in Omniture and BrightEdge.
Minimum Education
- BA/BS degree required.
Perks and Benefits You’ll Enjoy!
- Your Sole Well-Being: Our benefits package is crafted with our associates in mind! We support you with benefits like free virtual health care, robust family/fertility benefits, 401(k) w/ match, and more. Explore our offerings at https://mymobilewalletcard.com/dbi.
- Stride with Flexibility: We offer hybrid and remote work opportunities, giving you the freedom to stay connected, productive, and inspired—wherever you do your best work.
- Stepping Up Your Career: Take advantage of training programs, professional development, and education assistance to advance your career with a company that celebrates bold ideas and fresh perspectives.
- We are Shoe-Obsessed: Because we know a great pair of shoes can change your day, you’ll enjoy 30% off at DSW & DSW.com, plus discounts across our family of brands.
Nearest Major Market: Columbus
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Merchandising, Category Manager, SEO, Warehouse, Information Systems, Retail, Marketing, Manufacturing, Technology