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Brand Marketing Specialist (Hybrid - NYC or Columbus))

DATE:  Sep 19, 2023
CITY:  New York
BRAND:  Camuto Group
REQ #:  142875
LOCATION NAME:  Camuto Design Studio
DEPARTMENT:  Marketing

General Summary

You are eager to support and direct marketing strategies for a brands portfolio to drive engagement, growth and revenue goals across directed customer touch points.

 

As the Brand Marketing Specialist, you’ll support the development and execution of strategic marketing plans for all needed initiatives, implementing activations across touchpoints at DTC and wholesale. The responsibility of this role helps support sales growth, deepening the consumer’s awareness of the brand, and building affinity for our products.

 

Reports to:  Sr. Marketing Manager, Brands

 

Essential Duties and Responsibilities:

  • Supports entire marketing team in executing solutions based upon results from KPI’s, programs and sell-in & sell-through.
  • Monitor, analyze, and measure the effectiveness of campaign performance and external brand competition and develop consumer + product insights supporting multi-year brand strategies.
  • Supports marketing leadership on Go-To-Market milestone planning and execution.
  • Coordinates meeting and travel logistics.
  • Leads on weekly communications with interco. partners.
  • Traffics marketing needs, shared assets to needed teams.
  • Executes account marketing plans by delivering marketing tools for sell-in and sell–through.
  • Coordinates internal marketing communications with sales, product, and design teams.
  • Assists in the distribution and production of marketing materials.
  • Assists with inventory management of marketing communications assets.
  • Tactically supports the marketing budget including tracking and processing of invoices.
  • Performing other duties as required/assigned by marketing manager.

 

Required Skills:

  • Familiarly with marketing strategies & tactics; well versed in the world of DTC and/or wholesale business models.
  • Understanding of relevant marketing trends.
  • Ability to work in a fast-paced, matrixed, and exciting environment.
  • Must be able to adapt to change and business trends.
  • Ability to manage and track multiple assignments with competing calendar priorities.
  • Strong organizational skills and high level of ability to track and communicate project deliverables/timelines.
  • Very strong interpersonal skills to intake needs for varying levels of the business.
  • 3-4 years of marketing experience with multi-distributed brand.

 

Experience:

  • 3-4 years equivalent experience, preferred

 

Education:

  • B.S. Degree in, Marketing or Business or equivalent experience

 

The estimated pay range for this position is $60-90k. The successful candidate’s actual salary offer will take into account a wide range of job-related factors including skill sets, years and nature of relevant experience, training, pay rates of associates in similar positions, the candidate’s location, and other organizational needs. The estimated pay range has been adjusted for the applicable geographic differential. This range does not include benefits such as health insurance, paid or unpaid time off work, and retirement.

 

ALREADY AN ASSOCIATE?

You must apply through our internal portal: 
click here

Why Choose A Career with Designer Brands?

Empowering associates and building strong teams poised to disrupt the retail and footwear landscape through positive change is at the core of who we are at Designer Brands.

  • Invested in helping our associates learn, develop, achieve and grow into strong leaders
  • Shared commitment to creating a culture fueled by engagement, excitement, optimism and fun
  • Dedicated to giving back and community involvement 

About Designer Brands:

Designer Brands Inc. is one of North America’s largest designers, producers and retailers of footwear and accessories. 

  • Designer Brands Inc. operates a portfolio of retail concepts in nearly 1,000 locations under the DSW Designer Shoe Warehouse, The Shoe Company, and Shoe Warehouse brands and operates leased locations in the U.S through its Affiliated Business Group. 
  • Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 5,400 doors worldwide. 

 

 

 

 

 

 

 

 

 

 

 

IMPORTANT NOTICE:

We learned of a fake job offer scam where individuals are using a company’s name and branding to create emails and websites designed to trick individuals into providing personal information because they think they are applying for a job directly with the company. To combat this, companies are listing their legitimate hiring sites and communication methods. Our valid email addresses end in @dswinc.com, @designerbrands.com and @camutogroup.com. Two examples of non-legitimate email addresses are ones that end in @designerbrands.info or @designerbrands.work (do not  respond to interview requests or other messages from these).  If you are not certain about a communication or an information request, a good practice is to independently look-up a contact for the company (do not use the contact method listed in the request) to verify that you are contacting the right person and not being deceived. If you want to verify a Designer Brands’ related hiring request, please send a message to TalentAcquisition@hr.designerbrands.com.  Please know we are working to do what we can to stop these scams.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City
Job Segment: Communications, Marketing Communications, Direct Marketing, Brand Manager, Marketing

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