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eCommerce Content Specialist Job

DATE: Jul 12, 2017

CITY: Columbus, OH, US, 43219

Company: DSW

Req #: 72563 
Location Name: Home Office, Columbus 
Department: Digital 


At DSW, we believe in the power of shoes. We understand shoes bring out something great from within, and since 1991 we've been helping everyone feel the rush of finding that perfect pair. So when you work for DSW, you become a part of all that. A family whose core values are comprised of passion, accountability, collaboration, and humility. You become one of us, You become a Shoe Lover!


General Summary:

The E-Commerce Content Specialist will possess a combination of business acumen and strategic skills to manage the site content strategy.   He/she is responsible for collaborating with the following teams Marketing, Online Merchandising, Site Product, Social Media, Creative, User Experience, and IT to prioritize features, projects and initiatives that fit the brand strategy.  The eCommerce Content Specialist will be responsible for overseeing the planning and execution of the marketing strategy to the site. The eCommerce Content Specialist must possess a strong desire to optimize the customers experience and provide profitability for the business.



  • Responsible for planning and overseeing execution of brand and marketing strategies on app
  • Manage and analyze site content reporting.  Utilize analytics and report on successes and opportunities of past activities and establish benchmarks for assets to assist in determining future assets
  • Provide recommendations of  new and innovative ideas to drive .com business that support the brand strategy and marketing activities
  • Plan and oversee implementation of product stories including recommendation of optimal timing to drive sales
  • Daily management of web cadence based on priority of messaging and ensuring for multi-channel consistency and ensuring all cross functional partners receive the cadence updates
  • Responsible for eComm experience patterning process across the digital landscape in order to drive ideation and innovation for while improving the customer experience and following the brand strategy
  • Responsible for providing support and backup for all site content set up and changes
  • Approve creative execution and communicate any changes needed to better support DSW strategies, activities, and customer experience
  • Partner with Online Merchandising and Marketing teams to ensure consistencies across channels and appropriate timing of messaging to maximize sales



    Qualifications/Knowledge, Skills & Abilities

  • Bachelor’s Degree
  • 3+ years of experience in an eCommerce, Marketing or Operations role
  • Experience in tools
    • Experience with ATG/Endeca or comparable web platform
    • Experience with Adobe creative suite
    • Omniture or other site analytical tools  preferred
  • Strong retail business acumen
  • Aptitude to generate new ideas with recommended implementation solutions
  • Extreme attention-to-detail and ability to manage multiple projects & tasks simultaneously
  • Strong reasoning skills and an aptitude for problem solving
  • Proven ability to interact & collaborate across multiple disciplines in order to accomplish a common goal
  • Dedicated work ethic and punctuality
  • Ability to exercise independent discretion and make decisions in a time sensitive environment with minimal or no supervision
  • Excellent leadership and communication skills
  • Strong organizational, project management and analytical skills



Nearest Major Market: Columbus

Job Segment: Merchandising, Retail Sales, Content Strategy, User Experience, Project Manager, Retail, Marketing, Technology