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Sr. Specialist, Customer Engagement Job

DATE: Apr 5, 2019

CITY: Columbus, OH, US, 43219

Company: DSW

Req #: 84885 
Location Name: Home Office, Columbus 
Department: Marketing 


At DSW, we believe in the power of shoes. We understand shoes bring out something great from within, and since 1991 we've been helping everyone feel the rush of finding that perfect pair. So when you work for DSW, you become a part of all that. A family whose core values are comprised of passion, accountability, collaboration, and humility. You become one of us, You become a Shoe Lover!


Job title: Sr. Specialist Customer Engagement

General Summary: The Sr. Specialist, Consumer Engagement is responsible for flawlessly executing vendor Co-op campaigns. This position works closely with marketing channel partners to guide execution, strategically optimize results mid-campaign and lead recapping and hindsighting. The individual will be responsible for ensuring all campaigns both meets the needs of the vendor-partner and provides the best experience for the customer. In addition to all marketing channel partners, other keystakeholders include Merchants, Photo team, Creative and Finance. The position requires a person with a working knowledge of a wide variety of marketing strategies and tactics, passionate about delivering results with inspiration and influence for on-time, engaging messaging delivery.  

Reports to: Manager, Customer Engagement


Essential Duties and Responsibilities:

  • Actively participates in development and execution of all Co-op campaigns
  • Serves as the centralized marketing hub in understanding and presenting marketing executional support for all Co-op campaigns across channels in a holistic and impactful way
  • In collaboratin with Manager, Customer Engagement, lead brainstorms with channel owners that influence the development of tactical plans, bringing new, fresh ideas to each campaign
  • Guide and collaborate with channel, analytics and cross-functional partners to ensure flawless execution and problem-solve in the moment (relying on Manager, Customer Engagement when needed)
  • Analyze marketing performance by reviewing results across online and offline marketing channels, optimizing Co-op investments both in-season and making strategic recommendations to increase marketing performance for future campaigns
  • Manage key partnerships including internal cross-functional and external vendor relationships
  • Work with merchant organization and vendor partners to identify and highlight the best styles to feature in each marketing campaign
  • Work with Specialist, Customer Engagement on any partnership activations and events
  • Own all trackers and budget processes for Co-op; lead the month-end process with Finance
  • Build overviews and recaps and send within the appropriate time frame
  • Ensure Manager, Customer Engagement is kept up to speed on the day-to-day execution of each campaign, to ensure go-forward campaigns take all learnings into account
  • Continuously strengthen marketing knowledge and stay engaged in the fashion and marketing industries and up-to-date on trends


Required Skills and Competencies:

  • 4+ years of marketing experience, preferably in an agency setting or a combination of retail & agency
  • Experience in leading tactical execution of marketing campaigns across a variety of channels
  • Strong understanding of digital marketing channels and best practices
  • Comfortable leading and influencing others to drive business objectives & goals
  • Experience working with clients or partners, maintaining a positive relationship and identifying opportunities for growth
  • Excellent organizational and planning skills with strong attention to detail



  • 4+ years in consumer marketing roles for a digital-based agenecy or a strong brand with a proven track record in developing and leading marketing plans


  • Bachelor’s Degree or higher in Marketing or Business related study

DSW believes that all persons are entitled to equal employment opportunities. We do not discriminate against any protected class including race, color, religion, religious creed, gender, sex, national origin, age, physical disability, mental disability, medical condition (defined as genetic information or impairments related to cancer), ancestry, marital status, family care leave, military and veteran status, citizenship status, sexual orientation, gender identity, gender expression, genetic information, or based on any protected category under federal, state, or local laws. DSW also makes reasonable accommodations for qualified applicants and associates with disabilities unless doing so creates an undue hardship, in accordance with all legal requirements. Any applicant requiring a reasonable accommodation during the application process or applicant who requires an accommodation to perform the essential functions of the job should request for accommodations by asking to speak with a Store Manager, District Manager, and Regional Manager, or by contacting Human Resources at DSW will work with the individual to attempt to identify a reasonable accommodation that will not impose an undue hardship on DSW.


Nearest Major Market: Columbus

Job Segment: Channel Marketing, Marketing