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Sr. Specialist, Co-Op Media Job

DATE: Mar 23, 2019

CITY: Columbus, OH, US, 43219

Company: DSW

Req #: 84897 
Location Name: Home Office, Columbus 
Department: Marketing 


At DSW, we believe in the power of shoes. We understand shoes bring out something great from within, and since 1991 we've been helping everyone feel the rush of finding that perfect pair. So when you work for DSW, you become a part of all that. A family whose core values are comprised of passion, accountability, collaboration, and humility. You become one of us, You become a Shoe Lover!


Job Title: Sr. Specialist Co-Op Media

General Summary:Senior Specialist Co-Op Media is responsible for the strategy, development, execution and performance of external vendor co-op programs in partnership with agency teams.   This role has a digital focus and requires an analytical thinker that is constantly questioning and optimizing for the best business result.


Essential Job Functions:


  • Collaborate with internal and external brand stakeholders to understand brand KPIs, product, sales performance and customer targets to develop proper media strategies
  • Understand the overlap of DSW and Co-Op programs to ensure all programs are working together as effectively as possible
  • Work with external agency partners to develop tactical campaigns that drive toward agreed upon objectives; Example channels include: paid social, display, paid search, influencer marketing, etc.
  • Build external facing recommendation collateral for vendor partners
  • Develop performance projections and measurement plans to maintain accountability of programs
  • Report on and optimize media on a weekly basis
  • Partner with creative teams to share media approach and best practices to bring campaigns to life visually from creative strategy to asset development phases of the creative process
  • Develop test and learn roadmaps with brands to optimize and innovate channels
  • Provide post campaign hindsights with learnings and thought starters for future campaigns to improve performance over time
  • Communicate with brands on an ongoing basis to ensure all parties are aligned to approach and performance


Required Skills and Competencies:


  • Organized: Must be able to balance several (7-10) programs at any given point in time
  • Self-starter: Expected to easily function independently and collaboratively, bringing fresh thinking, an open mind and a strong work ethic to the team environment
  • Strategic thinker: ability to evaluate all customer-facing outputs strategically and identify optimization opportunity
  • Analytics and Data Driven: Is passionate about using data and insights to inform strategies, understanding performance and assisting in developing communications of successes and improvements of the marketing and media strategy
  • Strong interpersonal skills: Must be comfortable providing strategic feedback to partners to deliver the most impactful output to our customers
  • Collaborator: Ability to build partnerships and work seamlessly with cross functional partners
  • Highly flexible: Must thrive in a fast-paced, ever-changing environment
  • Detail oriented: Ability to manage multiple projects with competing priorities; Must meet deadlines, be organized, follow-through while responding quickly and effectively to ever-changing business need
  • Curious: Interest in advances in technology and the media marketplace
  • Cultural: passion, collaboration, accountability, humility




  • Bachelor’s degree required, preferably in marketing, business, advertising or quantitative field
  • 4-6 years experience in digital media including campaign management and reporting
  • Retail experience a plus
  • Co-op experience a plus

DSW believes that all persons are entitled to equal employment opportunities. We do not discriminate against any protected class including race, color, religion, religious creed, gender, sex, national origin, age, physical disability, mental disability, medical condition (defined as genetic information or impairments related to cancer), ancestry, marital status, family care leave, military and veteran status, citizenship status, sexual orientation, gender identity, gender expression, genetic information, or based on any protected category under federal, state, or local laws. DSW also makes reasonable accommodations for qualified applicants and associates with disabilities unless doing so creates an undue hardship, in accordance with all legal requirements. Any applicant requiring a reasonable accommodation during the application process or applicant who requires an accommodation to perform the essential functions of the job should request for accommodations by asking to speak with a Store Manager, District Manager, and Regional Manager, or by contacting Human Resources at DSW will work with the individual to attempt to identify a reasonable accommodation that will not impose an undue hardship on DSW.


Nearest Major Market: Columbus

Job Segment: Media, Advertising, Marketing