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SEO Content Strategist (Remote)

DATE:  Jun 13, 2022
CITY:  Columbus
REQ #:  133865
LOCATION NAME:  Home Office, Columbus

General Summary

DSW is seeking an experienced, results-driven, and passionate SEO Content Lead to join the SEO team. The SEO Content Lead will be responsible for developing and executing our keyword strategy to grow the organic search rankings and traffic for This role will own identifying and executing opportunities in creating new content with key stakeholders, as well as optimize and maintain core SEO components for the pages that play a crucial role in our SEO strategy. Collaborating closely with key stakeholders across the organization, the SEO Content Lead will be an advocate in evangelizing innovation and best practices in cross-functional strategies.


Reports to:  Sr Mgr, SEO


Essential Duties and Responsibilities:

  • Develops and manages execution of our SEO content strategy and editorial calendar for developing new content, creating pages, optimizing pages, redesigning pages and more
  • Seeks new opportunities for content creation and optimization, and partners with key stakeholders both internally and externally to drive a project from conception to execution
  • Identifies and executes on-page optimization opportunities including but not limited to title tags, meta descriptions, H1s, canonicals, and internal links
  • Manages our top landing pages to ensure freshness and optimal performance in meeting our KPIs
  • Oversees our local SEO strategy and works with key stakeholders both internally and externally to maintain the key components of GMB and Yext
  • Reviews, edits, and optimizes content for SEO with our partners in Creative and Digital
  • Evangelizes opportunities, best practices, and innovation across the organization with cross-functional partners in Digital, Marketing, Creative, Stores and more
  • Stays informed of competitive landscape, industry trends, algorithm updates and other external factors to remain innovative and agile in an ever-changing environment


Required Skills:

  • Ability to edit and optimize copy for SEO
  • Ability to concept and wireframe ideas is a plus
  • Copywriting not required but a plus
  • Experience with large enterprise-level websites made up of thousands or millions of URLs
  • Experience with tools such as Yext, Google Search Console, SEMRush, BrightEdge, Google Keyword Planner and more
  • Strong project management skills and the ability to see a project from start to finish
  • Self-starter with strong communication, attention to detail and collaboration skills to work effectively with key stakeholders



  • 3 to 5 years of SEO and content marketing experience



  • Bachelor’s degree in a related field of study



You must apply through our internal portal: 
click here

Why Choose A Career with Designer Brands?

Empowering associates and building strong teams poised to disrupt the retail and footwear landscape through positive change is at the core of who we are at Designer Brands.

  • Invested in helping our associates learn, develop, achieve and grow into strong leaders
  • Shared commitment to creating a culture fueled by engagement, excitement, optimism and fun
  • Dedicated to giving back and community involvement 

About Designer Brands:

Designer Brands Inc. is one of North America’s largest designers, producers and retailers of footwear and accessories. 

  • Designer Brands Inc. operates a portfolio of retail concepts in nearly 1,000 locations under the DSW Designer Shoe Warehouse, The Shoe Company, and Shoe Warehouse brands and operates leased locations in the U.S through its Affiliated Business Group. 
  • Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 5,400 doors worldwide. 












Nearest Major Market: Columbus

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