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Product Owner, Path to Product Job

DATE: Jan 6, 2019

CITY: Columbus, OH, US, 43219

Company: DSW

Req #: 84633 
Location Name: Home Office, Columbus 
Department: Digital 


At DSW, we believe in the power of shoes. We understand shoes bring out something great from within, and since 1991 we've been helping everyone feel the rush of finding that perfect pair. So when you work for DSW, you become a part of all that. A family whose core values are comprised of passion, accountability, collaboration, and humility. You become one of us, You become a Shoe Lover!


General Summary: The Product Owner, Path to Product will develop and execute the digital strategy for DSW across customer (internal & external) digital touchpoints.  They possess a combination of business and technical skills that will be utilized to drive DSW’s eCommerce business.  They will work closely with the Ecommerce, Store Operations, Marketing and IT teams to drive the program, focused on flawless execution and business requirements, for initiatives that will improve the customer experience as well as profitability for the business.  The Product Owner, Path to Product must be extremely detail-oriented and able to adapt to the dynamic changes in digital.  Also, must have excellent project management and time management skills, an aptitude for learning, a passion for digital experiences, and strong communication skills.


Reports to: Sr. Manager, Digital Products


Essential Duties and Responsibilities:


  • Create a world-class customer digital experience focusing on navigation, on-site search and category pages through various initiatives that are critical to business growth (90%)
    • Identify problems, create solutions, and develop business cases to understand ROI
    • Prioritize work within Path-to-Product program based on strategy alignment, ROI and team capacity to improve the customer experience and profitability of DSW
      • Manage backlog of ideas/solutions
    • Partner with UX, BA’s, Development Team and Business partners as appropriate to create business requirements, user flows and use cases
    • Manage and conduct UAT testing related to Path to Product for all digital properties with business partners
    • Collaborate with DSW cross-functional partners to ensure timelines and requirements are met
    • Improve processes to increase throughput of agile team
    • Partner with Site analytics team to make data-driven decisions
    • Partner with UX partners to conduct usability testing
  • Communicate priorities and experience changes to impacted business users
  • Develop a point of view on product direction supported by market data and personal experience to stay informed of new and innovative best practices on digital channels that maximize business and the customer experience



Required Skills and Competencies:



  • Strong organizational, project management and analytical skills
  • A proven aptitude for problem solving with the ability to stay calm under pressure
  • Strong sense of accountability and ownership for end-to-end product lifecycle
  • Extreme attention-to-detail and ability to manage multiple projects & tasks simultaneously
  • Energetic and customer-centric; Ability to prioritize and focus while effectively managing multiple and shifting priorities in a fast-paced environment
  • Flexible and positive attitude; proven experience partnering with technical and design teams, clearly articulating business priorities and managing  through conflict
  • Abilty to cooperate in a team environment and build relationships
  • Perform work with moderate supervision and under tight deadlines
  • Excellent written and verbal communication skills



  • Bachelor’s Degree in business, communication, IT or related field 




  • 2-3+ years in Product Owner role
  • 3+ years experience in eCommerce
  • Retail experience strongly preferred
  • Experience with ATG or comparable web platform
  • Experience working within Agile Methodology


DSW believes that all persons are entitled to equal employment opportunities. We do not discriminate against any protected class including race, color, religion, religious creed, gender, sex, national origin, age, physical disability, mental disability, medical condition (defined as genetic information or impairments related to cancer), ancestry, marital status, family care leave, military and veteran status, citizenship status, sexual orientation, gender identity, gender expression, genetic information, or based on any protected category under federal, state, or local laws. DSW also makes reasonable accommodations for qualified applicants and associates with disabilities unless doing so creates an undue hardship, in accordance with all legal requirements. Any applicant requiring a reasonable accommodation during the application process or applicant who requires an accommodation to perform the essential functions of the job should request for accommodations by asking to speak with a Store Manager, District Manager, and Regional Manager, or by contacting Human Resources at DSW will work with the individual to attempt to identify a reasonable accommodation that will not impose an undue hardship on DSW.


Nearest Major Market: Columbus

Job Segment: Project Manager, User Experience, PLM, Technology, Management