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Product Copywriter Job

DATE: Aug 8, 2017

CITY: Columbus, OH, US, 43219

Company: DSW

Req #: 73708 
Location Name: Home Office, Columbus 
Department: Marketing 


At DSW, we believe in the power of shoes. We understand shoes bring out something great from within, and since 1991 we've been helping everyone feel the rush of finding that perfect pair. So when you work for DSW, you become a part of all that. A family whose core values are comprised of passion, accountability, collaboration, and humility. You become one of us, You become a Shoe Lover!


The Product Copywriter is responsible for naming and describing DSW footwear, handbags, and accessories. Reports to Photo Studio Supervisor. No direct reports.  Must possess the ability to:


  • Write compelling product copy in a brand-appropriate voice with attention to grammar, readability, style & accuracy of product information.  Translate merchant initiatives into strong, savvy copy.
  • Attend regular meetings with eCommerce, copy, and merchant to review new styles and address merchants’ product copy needs and wants.
  • Derive material, measurements, country of origin, and other details from sample or template information.  Ensure accuracy of physical product to imagery.
  • Maintain a consistent style and be able to flex across multiple product categories.
  • Supports the eCommerce Copy Playbook by modifying and updating standards while considering SEO optimization.
  • Update copy and sample information in internal tracking system and personal reporting.
  • Ensure products move through the listing process in accordance with established weekly deadlines.
  • Respond to requests for online copy changes.
  • Proofread and make edits as necessary.  Review while looking for typos, outdated copy, mislabeled styles and back end glitches and update when appropriate. 
  • Patterns the competition to understand best practices in eCommerce copy.  Makes compelling recommendations to optimize the digital customer experience. 
  • Perform other creative and administrative tasks in support of senior marketing copy team.



  • Ability to pick up and navigate multiple web-based software platforms
  • Versatile, fast writer who can product up to 35 copy blocks on a daily basis according to DSW copy guidelines.
  • Attention to detail & fact-checking ability
  • Conceptual writer with excellent writing skills.
  • Highly organized, with the ability to manage multiple projects and readjust priorities in order to meet deadlines
  • Actively participates and engage in dialogues
  • Adaptive to change and tight deadlines
  • Process-centric, strong organizational skills
  • SEO writing and knowledge of best practices
  • Self-starter and enthusiastic team player
  • Attuned to the fashion industry, aware of current trends in retail and pop culture
  • Journalism or media experience preferred
  • Bachelor’s Degree in Journalism, Communication, Fashion or related field



Nearest Major Market: Columbus

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