Share this Job

Merchant Trend and Messaging Specialist Job

DATE: Aug 3, 2017

CITY: Columbus, OH, US, 43219

Company: DSW

Req #: 73584 
Location Name: Home Office, Columbus 
Department: Buying/Merchandising 


At DSW, we believe in the power of shoes. We understand shoes bring out something great from within, and since 1991 we've been helping everyone feel the rush of finding that perfect pair. So when you work for DSW, you become a part of all that. A family whose core values are comprised of passion, accountability, collaboration, and humility. You become one of us, You become a Shoe Lover!


The Merchant Trend and Messaging Specialist supports the Merchandising team by curating the product selection that represents our DSW merchandising strategy & trend stories in Marketing.  This role ensures that each season’s Big Stories are reflected appropriately in Marketing product content, and coordinates & manages the product samples for all photo shoots (quarterly lifestyle & monthly web shoots). The Fashion Trend Specialist also supports the merchant teams by compiling and distributing competitive trend intelligence. Reports to Director, Fashion Trend.  No direct reports.  Must possess the ability to:


  • Make strategic decisions at the category level on product selection for Marketing (based on volume, timing, storytelling) to ensure Merchandising strategy is reflected in Marketing content
  • Participate in Quarterly Style Reviews & Merch-Mktg Working Sessions to support merchants in defining key stories & styles pre-season
  • Using Merch Strategy as lens, coordinate with merchant teams to select product for Marketing: Big Stories, Campaign Lifestyle Shoot, Monthly Messaging, Events/Special Buys, Social Media
  • Work with Merchant & Marketing teams to track all product selected for marketing & manage any changes to planned messages (due to timing shifts, MDs, price changes, sellouts, RTVs, etc) & offer solutions!!!
  • Coordinate all photo shoot samples (lifestyle shoots & monthly web launch shoots) to provide to Marketing    *opp to reshape current sample process
  • Pull competitive marketing & trend imagery monthly to support Monthly Market Trend Recaps & styling inspiration for photo shoots
  • Research & track latest trends to filter relevant content & distribute to cross-functional teams
  • Support Marketing PR initiatives (PR Lookbook, seasonal Press Preview, ongoing editorial requests)



  • 3+ Years Experience in Retail (Buying, Trend, Design) or Editorial/Content-driven capacity
  • Passion for product, eye for trend, and an ability to curate stories
  • Strong organizational skills, ability to multi task & prioritize deadlines
  • Strong problem solving skills & ability to react quickly to take proactive approach to the business
  • Excellent communication skills & ability to coordinate & influence across cross-functional teams
  • Proficient in Microsoft Office/Excel/Powerpoint, Business Objects
  • Understands standardized company reports
  • Understands basic retail math; how to calculate and analyze



Nearest Major Market: Columbus

Job Segment: Merchandising, Retail