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Sr. Digital Optimization Analyst Job

DATE: Mar 5, 2019

CITY: Columbus, OH, US, 43219

Company: DSW

Req #: 84634 
Location Name: Home Office, Columbus 
Department: Digital 


At DSW, we believe in the power of shoes. We understand shoes bring out something great from within, and since 1991 we've been helping everyone feel the rush of finding that perfect pair. So when you work for DSW, you become a part of all that. A family whose core values are comprised of passion, accountability, collaboration, and humility. You become one of us, You become a Shoe Lover!


General Summary:

The Sr. Digital Optimization Analyst will provide both proactive and reactive analysis which will help to drive enhancements to the customer experience, including testing and personalization strategies at DSW, across desktop and mobile assets. The analyst will utilize quantitative and qualitative data to identify opportunities across the site, reduce friction points, as well as to identifying areas to enhance the shopping journey.

They possess a combination of business and technical skills that will be utilized to analyze optimization efforts across the eCommerce business on They must be extremely detail-oriented and able to adapt to the dynamic changes in digital.

The ideal candidate will have 1-3 years of experience in A/B, multivariate, and personalization testing. Experience with Adobe Analytics, Adobe Target are a plus, with experience on comparable tools or technologies just as relevant.


Reports to: Digital Optimization Lead


Essential Duties and Responsibilities:


  • Support Opimization team with project analysis, including but not limited to: providing and contextualizing baseline calculations, pre-post analysis, evaluating risks as well as impact of changes, etc.
  • Analyze the DSW customer’s shopping journey across all channels (desktop, mobile, app, stores, etc.), utilizing all available data sources
  • Ensure that optimization, testing and personalization initiatives are set up properly from a data capture and data integrity perspective, as efforts will need to be controlled and reported on accurately and appropriately
  • Build, launch, and report on metrics within A/B, MVT, and personalization campaigns in tools like Adobe Target, etc with the help of front end developers and designers
  • Analyze results and help provide recommendations and next steps
  • Deliver final analysis and executive summaries to business stakeholders to convey impact when necessary
  • Comb through secondary metrics and data segments to discover other patterns and recommendations for targeting and/or future initiatives
  • Identify opportunities for process improvements, and champions effort for improvement where needed
  • Responsible for monitoring live initiatives and maintaining behaviors within an expected and tolerable range
  • In-depth knowledge of eCommerce KPIs throughout the customer journey and across all channels
  • Perform statistical significance testing, and understand test duration needed in order to communicate lift and confidence intervals for the Primary success metric


Required Skills and Competencies:


  • Strong critical thinking skills and an aptitude for problem solving; ability to break down seemingly complex problems into simplified and manageable parts
  • Superior analytical skills with demonstrated ability to transform data into actionable insights
  • Ability to deliver strategic analysis to foster innovative ideas for growth, as well as tactical analysis, such as providing ongoing reports and updates, analyzing website and purchase funnel data, etc.
  • Inquisitive and in constant pursuit of different ways to drive results; willing to challenge the status quo when necessary.
  • Extreme attention-to-detail and ability to manage multiple projects & tasks simultaneously
  • Energetic and customer-centric; Ability to prioritize and focus while effectively managing multiple and shifting priorities in a fast-paced environment
  • Flexible and positive attitude; proven experience partnering with technical and design teams, clearly articulating business priorities and managing through conflict
  • Perform work with moderate supervision
  • Excellent written and verbal communication skills
  • Be the voice of the customer


Minimum Qualifications


  • 4+ years of experience in an eCommerce, Product Management, or analytics role
  • 1-3+ years of experience in Digital Optimization preferred


Preferred Qualifications:

  • Experience with Adobe Analytics, Adobe Omniture
  • Experience with Adobe Target, or similar testing platform vendors (Optimizely, etc.)
  • Experience with ATG or comparable web platform
  • Experience working within Agile Methodology



  • Bachelor’s Degree

DSW believes that all persons are entitled to equal employment opportunities. We do not discriminate against any protected class including race, color, religion, religious creed, gender, sex, national origin, age, physical disability, mental disability, medical condition (defined as genetic information or impairments related to cancer), ancestry, marital status, family care leave, military and veteran status, citizenship status, sexual orientation, gender identity, gender expression, genetic information, or based on any protected category under federal, state, or local laws. DSW also makes reasonable accommodations for qualified applicants and associates with disabilities unless doing so creates an undue hardship, in accordance with all legal requirements. Any applicant requiring a reasonable accommodation during the application process or applicant who requires an accommodation to perform the essential functions of the job should request for accommodations by asking to speak with a Store Manager, District Manager, and Regional Manager, or by contacting Human Resources at DSW will work with the individual to attempt to identify a reasonable accommodation that will not impose an undue hardship on DSW.


Nearest Major Market: Columbus

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