Share this Job

Digital Brand Analyst Job

DATE: Apr 6, 2019

CITY: Columbus, OH, US, 43219

Company: DSW

Req #: 84987 
Location Name: Home Office, Columbus 
Department: Buying/Merchandising 


At DSW, we believe in the power of shoes. We understand shoes bring out something great from within, and since 1991 we've been helping everyone feel the rush of finding that perfect pair. So when you work for DSW, you become a part of all that. A family whose core values are comprised of passion, accountability, collaboration, and humility. You become one of us, You become a Shoe Lover!


Job title:  Digital Brand Analyst

General Summary:  The Digital Brand Analyst is responsible for creating, analyzing and presenting impactful insights which inform recommendations to drive digital growth. The position also is responsible for data entry, securing of digital assets and ensuring product is represented on the e-commerce site in a timely manner.

Reports to:  Category Merchant


Essential Duties and Responsibilities:

  • Executes dropship process from conception of vendor list to customer facing content.
    • Secures list of product from vendor in pre-season
    • Cultivates list and conducts competitive price analysis
    • Processes orders and samples
    • Submits to online merchandising team for listing on e-commerce site
  • Sample product management
    • Manages VPI Process and communicates with vendor community to resolve issues
    • Completes the sample tracker/photo samples
    • Delivers product to photo studio in a timely manner
  • Reporting and Analytics: Responsible for analyzing and actioning multiple data sets to maximize growth of digital demand
    • Analyzes various data sets, draws insights, and makes impactful recommendations to merchandising, planning and online merchandising
    • Leverages information from the brand’s consumer data, regional data or trend distortions to turn insights into actions for merchants
    • Identifies growth opportunities, including trend or sizing to maximize consumer demand at the brand and item level
    • Provides reporting insights and actions to external and internal partners for week, month and season
    • Researches the customer journey and leverages information from online merchandising teams, identifies demand patterns and makes recommendations to merchant or account executive for action
    • Audits websites to make sure products are live and appear up to brand standards
    • Builds a solid partnership with external brand team, gaining respect and building confidence in their ability to assist – acts as the “go-to” resource


Required Skills and Competencies:

  • Ability to deal with constant changes and quick turnaround times.
  • Strong computer skills including Microsoft Office Suite, specifically Excel.
  • Must possess strong attention to detail and organizational skills.
  • Builds a solid partnership with external brand team, acts as liaison between DSW and Vendor
  • Analytical skills with the ability to turn data into actionable insights
  • Influencing skills across multiple internal teams to ensure actions are executed

Physical Demands:  None




  • Account Management or Customer Service experience
  • Retail experience preferred
  • Experience in E-Commerce preferred


  • Bachelor’s Degree preferred

DSW believes that all persons are entitled to equal employment opportunities. We do not discriminate against any protected class including race, color, religion, religious creed, gender, sex, national origin, age, physical disability, mental disability, medical condition (defined as genetic information or impairments related to cancer), ancestry, marital status, family care leave, military and veteran status, citizenship status, sexual orientation, gender identity, gender expression, genetic information, or based on any protected category under federal, state, or local laws. DSW also makes reasonable accommodations for qualified applicants and associates with disabilities unless doing so creates an undue hardship, in accordance with all legal requirements. Any applicant requiring a reasonable accommodation during the application process or applicant who requires an accommodation to perform the essential functions of the job should request for accommodations by asking to speak with a Store Manager, District Manager, and Regional Manager, or by contacting Human Resources at DSW will work with the individual to attempt to identify a reasonable accommodation that will not impose an undue hardship on DSW.


Nearest Major Market: Columbus

Job Segment: Branding, Brand Manager, Merchandising, Product Manager, Data Entry, Marketing, Retail, Operations, Administrative