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Consumer Marketing Specialist Job

DATE: Jul 31, 2017

CITY: Columbus, OH, US, 43219

Company: DSW

Req #: 73517 
Location Name: Home Office, Columbus 
Department: Marketing 


At DSW, we believe in the power of shoes. We understand shoes bring out something great from within, and since 1991 we've been helping everyone feel the rush of finding that perfect pair. So when you work for DSW, you become a part of all that. A family whose core values are comprised of passion, accountability, collaboration, and humility. You become one of us, You become a Shoe Lover!


Consumer Marketing Specialist

General Summary: This role reports to the Consumer Marketing Director and serves on the team that is responsible for the seasonal campaign development and execution.

Essential Duties and Responsibilities:

Intraseason campaign development & execution

  • Bring seasonal marketing strategies to life through the development of effective intraseason marketing campaigns and plans
  • Clearly communicate intraseason plans & tactics to key stakeholders (marketing, merchants and planning) through compelling marketing briefs that include customer mindsets, strategy and product direction
  • Contribute innovative ideas to differentiate customer-facing messaging that create awareness, drive to our KPI’s and generally move the business forward

Business optimization & midcourse corrections

  • Lead midcourse corrections through decisive, clear and timely communication and support

Product strategy and process

  • Develop campaign stories based on product strategy and confirms execution ladders back to the overall strategy
  • Confirm campaign support execution by verifying product availability, sales plans, depth, allocation, etc.
  • Ensures efficient and effective handoffs between Marketing and Merchandising
  • Leads product oversite for key items and vendor requirements

Required Skills and Competencies:

  • Demonstrated understanding of retail and consumer marketing
  • High level of critical thinking ability and curiosity, particularly in balancing multiple projects and priorities
  • Collaborative leader, able to rally cross-functional team members to work effectively and efficiently together
  • Independent thinker; resourceful approach to getting things done
  • Strong relationship development and written/verbal communication skills


  • 2+ years of experience in Marketing, preferably for retail or agency


  • Bachelor’s degree required, preferably in Marketing, Advertising, Business or related field

DSW believes that all persons are entitled to equal employment opportunities. We do not discriminate against any protected class including race, color, religion, religious creed, gender, sex, national origin, age, physical disability, mental disability, medical condition (defined as genetic information or impairments related to cancer), ancestry, marital status, family care leave, military and veteran status, citizenship status, sexual orientation, gender identity, gender expression, genetic information, or based on any protected category under federal, state, or local laws. DSW also makes reasonable accommodations for qualified applicants and associates with disabilities unless doing so creates an undue hardship, in accordance with all legal requirements. Any applicant or associate who requires an accommodation to perform the essential functions of the job should contact Human Resources to request that accommodation. 


Nearest Major Market: Columbus

Job Segment: Merchandising, Retail Sales, Advertising, Marketing, Retail